August 2022 - 4

EDITOR'S LETTER
Holiday Musings and
Tour Time
Working in magazine publishing
means working months - and
often a season or two - ahead.
Take this issue, for example. I started
reaching out for Christmas holiday
content back in May, when I asked
our columnist Stan Pohmer if he'd be
inspired to write about the " Holiday
Inspiration " topic listed in the August
editorial calendar. Spoiler alert: he was! Check out his column
on how garden centers can stay top of mind between
seasons, beginning on page 28.
On the flip side of holiday inspiration is holiday burnout.
We've got some tips and ideas from four independent garden
centers on how they beat the holiday burnout. Flip to page
20 for their ideas - and get your smartphone ready because
Rockledge Gardens' Liz Lark-Riley generously shared a
downloadable file detailing the store scavenger hunt she uses
with her staff to beat the day-after-Christmas blues.
Hittin' the Road
Travel season is currently in full swing. I recently hit the
road to visit two garden centers in central Pennsylvania
and bring back visual merchandising ideas. Find them in
" Pennsylvania Perspectives, " beginning on page 40.
Our editorial director Abby McGarry attended Bailey
Nurseries' media event centered around the newest Endless
Summer hydrangea, 'Pop Star', which will hit garden centers
in spring 2023. She says that being surrounded by the
gardens and gorgeous flower arrangements from Bailey
sparked discussion of one of the most versatile and on-trend
uses for hydrangea: cut flowers. She caught up with Mary
Eccher, Bailey's cut flower extraordinaire, to get tips on how
independent garden centers can host cut flower workshops.
Turn to page 44 for all the details.
Next on our calendars as I write this is Cultivate'22, and,
after that, I'll be traveling to Milwaukee, Wisconsin, for The
Garden Center Show and then Kansas City, Missouri, for the
Garden Center Group Fall Event.
We're proud to again be a media sponsor of the Fall Event,
and delighted to be the exclusive media sponsor for the
brand-new Garden Center Show, where my fellow L&GR
editors and I will be hosting a networking lounge each
day. Keynote speakers will spend an hour there with event
attendees in " Ask Me Anything " sessions. I hope you'll come
visit the lounge and interact with the speakers and your
fellow garden center industry people.
And, speaking of tours, I'll be taking part in the garden
center tours at all three of these events. I can't wait to visit
these garden retailers - and then share what I see with you!
@LGRmag
Teresa McPherson, MANAGING EDITOR
616.520.2163 | tmcpherson@greatamericanpublish.com
4 | LAWN & GARDEN RETAILER | AUGUST 2022
@lgrmag
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EDITORIAL ADVISORY BOARD
JD Boone
Melissa Frank
Jessie Jacobson
Jennifer Moss
Tiger Palafox
Stan Pohmer
Danny Summers
Kate Terrell
Dothan Nurseries
Weston Nurseries
Tonkadale Greenhouse
Moss Greenhouses
Mission Hills Nursery
Pohmer Consulting Group
The Garden Center Group
Wallace's Garden Center
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August 2022

Table of Contents for the Digital Edition of August 2022