August 2022 - 8

HEADLINES/CALENDAR
AmericanHort Partners with Retailers
to Address Industry's Top Needs
By Celina Young, Marketing Communications Specialist
AmericanHort's Community Connector
groups are our direct line to the most important
needs of the green industry. These volunteers
donate time, talent and ideas to AmericanHort to
help inform and guide everything we do so that
we can best serve your evolving needs.
Here are some of the key areas that the retail
connectors have identified as the industry's top
needs for resources and growth - and how
AmericanHort can help.
At Cultivate'22, Katie Dubow premiered the
Garden Media Group's 2023 Garden Trends
report - it's available now via Cultivate'22 OnDemand.
While you're there, check out " Growing
Green Industry Profits from an Emerging
Market of Plantspeople, " as Julie Campbell of the
University of Georgia reveals insights and tools
to engage emerging audiences and convert them
into lifelong buyers.
Social media is still one of the best ways
to not only reach your current customers, but
also to expand your network and create a plant
community around your business.
Ryan McEnaney from Bailey Nurseries has
prepared a " Social Media Crash Course " to give
you the tools you need to create captivating
content in an efficient manner.
When you're ready to take the next step, Jourdan
Cole from the Mt. Cuba Center will show you
how to begin " Influencing Plant Choices Through
Social Media " and how to keep your audience's
wants, needs, and motivations at the forefront
of your social
efforts. Both presentations are
available now through Cultivate'22 On-Demand.
A top area for growth potential we hear
from retailers is how to not only increase ticket
numbers, but also create upsell opportunities
to increase money spent per ticket. Our ondemand
speakers have assembled several
strategies: Bridget Behe, Ph.D., and Alicia Rihn
are sharing their consumer research in " Displays
Still Sell: How to Entice More Sales from Your
Silent Salespeople. " C.L. Fornari can show you
how to offer something extra to customers,
build loyalty and boost sales with " Guidance
to Go - Consultation Services for IGCs and
Landscapers. " Then take your business to the next
8 | LAWN & GARDEN RETAILER | AUGUST 2022
level with the " Future of Technology in Retail, "
where Sam Kirkland of Epicor will show you how
implementing new tech can help you manage
changes and remain competitive.
On Oct. 6, we'll host a live webinar, " Deep Dive
on Consumer Behavior Research, " where our panel
of industry researchers will share details on the latest
studies into why and how consumers make decisions.
One of the largest challenges facing horticulture
industry businesses is green inventory management.
In AmericanHort's October Inventory Management
Mastery Series,
Jason Bader,
principal of The
Distribution Team, will discuss best practices and
inventive strategies for managing this process while
minimizing excess.
Nearly every industry is having trouble getting
workers. Members of BEST Human Capital &
Advisory Group will take you through " Building
Your Bench:
Recruiting,
Motivating,
and
Retaining Talent in the Green Industry for
Today and Tomorrow, " available now through
Cultivate'22 On-Demand.
Throughout November, a panel of certified exit
planning advisors, accounting,
legal,
financial
planning and organizational development
professionals will take you through the three
exit planning stages and evaluate your readiness
for the next step of your journey during the
Succession & Exit Planning Mastery Series.
Get an edge on running your business and
manage through volatile markets with these
upcoming AmericanHort webinars and programs.
On-demand session " Balancing Intuition and
Data Analysis in Your Small Business " with Al
Martin of NIN will help you understand the
" how to " of data and learn to balance data with
your intuition. On Aug. 4, AmericanHort Chief
Economist Charlie Hall, Ph.D., will lead a panel
of experts in the " Industry Insider: Supply and
Inflationary Pressures, " where you may learn
economically sustainable techniques.
On Aug. 17, Tom Shay of Profits Plus Solutions
will show you how to use this unique calculator
in " Creating Positive Cashflow with an 'Open
to Buy.' " Finally, on Sept. 15, create a process to
work through inventory availability and keeping
retail margins in line during
" Negotiating
& Understanding Landing Costs " with Sam
Kirkland and Ian Baldwin.
Cultivate'22 On-Demand Education sessions
are available to view until Sept. 1. To see the full
list of sessions and purchase a Cultivate'22 OnDemand
Education Pass, visit www.americanhort.
org/cultivate-on-demand. Details about all of
AmericanHort's upcoming programming is
available at www.americanhort.org/education.
http://www.americanhort http://www.americanhort.org/education
August 2022

Table of Contents for the Digital Edition of August 2022
