August 2024 - 16

EDUCATIONAL SESSIONS SCHEDULE
TUESDAY, AUG. 6
9 a.m. to 5 p.m.
EXHIBIT HALL OPEN
8 a.m. to 8:45 a.m.
ROOM 46
Keynote, Michelle Sherrier
Merchandising Is Storytelling: Crafting
Effective Displays for Enhanced Sales
Join Michelle Sherrier, owner of MC Design
Academy and host of The Retail Whore Podcast,
for an immersive session that will delve into
the fundamentals of effective merchandising,
emphasizing the pivotal role of storytelling in
creating compelling product displays that resonate
with customers and stimulate add-on sales.
1 p.m. to 1:45 p.m.
EDUCATION STAGE 1
Kim Baker & Ali McKenzie
Cultivating Your Garden Center
Brand Story
Listen in on an engaging conversation with Kim
Baker and Ali McKenzie as they discuss what
makes a brand truly stand out. This session will
dive into the essentials of branding, showcasing
impactful logo and branding designs tailored for
garden centers. Attendees will gain insights into
the considerations for rebranding or redesigning
their logos. By the end of this session, you'll walk
away with valuable resources and key questions
to guide your rebrand journey, ensuring your
garden center's brand story flourishes and
resonates with your customers.
2:45 p.m. to 3:30 p.m.
EDUCATION STAGE 1
Michelle Sherrier
Building Cohesive and Curated Displays
This interactive session with Michelle Sherrier,
owner of MC Design Academy and host of The
Retail Whore Podcast, will take you through
building a display from the ground up that
will include architectural elements and crossmerchandising
moments.
2:45 p.m. to 3:30 p.m.
EDUCATION STAGE 2
Panel
Ask the Tour IGCs
Hear from the garden centers featured during
Lawn & Garden Retailer's Garden Center Bus
Tour on Monday. From best practices to tips and
tricks for success, they'll share what makes their
businesses special.
3 p.m. to 5 p.m.
L&GR NETWORKING LOUNGE
Lawn & Garden Retailer Innovator of
the Year Awards and GCS Networking
Reception
WEDNESDAY, AUG. 7
9 a.m. to 5 p.m.
EXHIBIT HALL OPEN
8 a.m. to 8:45 a.m.
ROOM 46
Keynote, Tim Quebedeaux
Want More Profit? You Need to Know
What to Measure ... KPIs
Learn what your KPIs (key performance indicators)
are and how to use them to increase your
profitability. In this data-rich world, you need to
be measuring the right numbers to be able to
make key timely business decisions that improve
your bottom line.
Wednesday schedule continued on
page 18.
16 | The Garden Center Show Attendee Guide
Presented by Lawn & Garden Retailer

August 2024

Table of Contents for the Digital Edition of August 2024

Editor's Letter
Contents
AmericanHort
Headlines/Calendar
The Garden Center Show Attendee Guide
GCS: Schedule at a Glance
GCS: Educational Sessions Schedule
GCS: Meet Our Speakers
GCS: Show Floor Map
GCS: 2024 Exhibitor Listings
Innovator of the Year: Innovating the Future
Technology: Embracing Change
Showcase: Garden Accents & Décor
Management: Turning a Lifelong Education Into a Business
Showcase: Miniature/Indoor Gardening
Event Central: Goat Yoga
Showcase: Garden Pharmacy
Marketing: Mastering Live Selling
Holiday: A Winter Wonderland
Pohmer On ... : Who Packed Your Parachute?
Marketplace
Ad Index
5 Minutes with ...: Melinda Koetsiers
August 2024 - 1
August 2024 - 2
August 2024 - 3
August 2024 - Editor's Letter
August 2024 - 5
August 2024 - Contents
August 2024 - 7
August 2024 - AmericanHort
August 2024 - 9
August 2024 - Headlines/Calendar
August 2024 - 11
August 2024 - 12
August 2024 - The Garden Center Show Attendee Guide
August 2024 - GCS: Schedule at a Glance
August 2024 - 15
August 2024 - GCS: Educational Sessions Schedule
August 2024 - 17
August 2024 - 18
August 2024 - 19
August 2024 - GCS: Meet Our Speakers
August 2024 - 21
August 2024 - GCS: Show Floor Map
August 2024 - 23
August 2024 - GCS: 2024 Exhibitor Listings
August 2024 - 25
August 2024 - 26
August 2024 - 27
August 2024 - Innovator of the Year: Innovating the Future
August 2024 - 29
August 2024 - 30
August 2024 - 31
August 2024 - 32
August 2024 - 33
August 2024 - 34
August 2024 - A1
August 2024 - A2
August 2024 - A3
August 2024 - A4
August 2024 - 35
August 2024 - 36
August 2024 - 37
August 2024 - Technology: Embracing Change
August 2024 - 39
August 2024 - 40
August 2024 - 41
August 2024 - Showcase: Garden Accents & Décor
August 2024 - 43
August 2024 - Management: Turning a Lifelong Education Into a Business
August 2024 - 45
August 2024 - Showcase: Miniature/Indoor Gardening
August 2024 - Event Central: Goat Yoga
August 2024 - Showcase: Garden Pharmacy
August 2024 - 49
August 2024 - Marketing: Mastering Live Selling
August 2024 - 51
August 2024 - Holiday: A Winter Wonderland
August 2024 - 53
August 2024 - 54
August 2024 - 55
August 2024 - Pohmer On ... : Who Packed Your Parachute?
August 2024 - 57
August 2024 - 58
August 2024 - 59
August 2024 - Marketplace
August 2024 - 61
August 2024 - 62
August 2024 - 63
August 2024 - 64
August 2024 - Ad Index
August 2024 - 5 Minutes with ...: Melinda Koetsiers
August 2024 - 67
August 2024 - 68
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