August 2024 - 34

INNOVATOR OF THE YEAR
Watters
Garden Center
Prescott, Arizona
wattersgardencenter.com
" Cause marketing is
fantastic at supporting
our community while
promoting the garden
center, a win-win
for everyone. "
shared through garden classes, landscape videos, weekly
articles and columns. Our commitment to gardeners
ensures that the right plant is sold, with the right
products and knowledge to ensure their garden's success.
How do you ensure teamwork among employees?
Watters fosters a positive and supportive work
environment. Employees feel valued, respected and safe
sharing ideas. We encourage open communication and
celebrate successes together.
We also set clear goals and expectations; we ensure
Year founded:
Watters grew from a small family landscape business
that understood how to achieve garden success. In 1962,
we opened the first garden center in northern Arizona.
What is your garden center known for?
Watters believes gardeners like to be inspired by the
plants they purchase, the beauty they create and their
experience while shopping here at the garden center. We
want our customers to always feel welcome and confident
in their garden success.
How do you set your store apart from the
big boxes?
Learning is a passion. We understand the differences
in mountain sun, wind, soil and water so that those new
to local gardening experience success. Our knowledge is
everyone understands the team's objectives and individual
roles in achieving them. Regularly communicate progress
and address any roadblocks that arise. Full staff meetings
that involve our mission, goals, current marketing
message, and training to reach our goals are held monthly
and more often during the peak season. The team needs to
feel involved.
How is your store involved in your local
community?
Watters Garden Center is famous for its community
involvement. As a small business owner, giving back to the
community is essential. However, the needs of nonprofits
overwhelm our garden center's advertising and donation
budgets.
Cause marketing is fantastic at supporting our community
while promoting the garden center, a win-win for everyone.
In a cause marketing campaign, we partner with an
organization to raise money and awareness of a community
need. The partnerships create priceless goodwill for the
company and allow us to compete head-to-head with box
store outlets with much larger advertising budgets. Cause
marketing increases our brand strength, customer base and
employee relationships.
34 | LAWN & GARDEN RETAILER | AUGUST 2024

http://www.wattersgardencenter.com

August 2024

Table of Contents for the Digital Edition of August 2024

Editor's Letter
Contents
AmericanHort
Headlines/Calendar
The Garden Center Show Attendee Guide
GCS: Schedule at a Glance
GCS: Educational Sessions Schedule
GCS: Meet Our Speakers
GCS: Show Floor Map
GCS: 2024 Exhibitor Listings
Innovator of the Year: Innovating the Future
Technology: Embracing Change
Showcase: Garden Accents & Décor
Management: Turning a Lifelong Education Into a Business
Showcase: Miniature/Indoor Gardening
Event Central: Goat Yoga
Showcase: Garden Pharmacy
Marketing: Mastering Live Selling
Holiday: A Winter Wonderland
Pohmer On ... : Who Packed Your Parachute?
Marketplace
Ad Index
5 Minutes with ...: Melinda Koetsiers
August 2024 - 1
August 2024 - 2
August 2024 - 3
August 2024 - Editor's Letter
August 2024 - 5
August 2024 - Contents
August 2024 - 7
August 2024 - AmericanHort
August 2024 - 9
August 2024 - Headlines/Calendar
August 2024 - 11
August 2024 - 12
August 2024 - The Garden Center Show Attendee Guide
August 2024 - GCS: Schedule at a Glance
August 2024 - 15
August 2024 - GCS: Educational Sessions Schedule
August 2024 - 17
August 2024 - 18
August 2024 - 19
August 2024 - GCS: Meet Our Speakers
August 2024 - 21
August 2024 - GCS: Show Floor Map
August 2024 - 23
August 2024 - GCS: 2024 Exhibitor Listings
August 2024 - 25
August 2024 - 26
August 2024 - 27
August 2024 - Innovator of the Year: Innovating the Future
August 2024 - 29
August 2024 - 30
August 2024 - 31
August 2024 - 32
August 2024 - 33
August 2024 - 34
August 2024 - A1
August 2024 - A2
August 2024 - A3
August 2024 - A4
August 2024 - 35
August 2024 - 36
August 2024 - 37
August 2024 - Technology: Embracing Change
August 2024 - 39
August 2024 - 40
August 2024 - 41
August 2024 - Showcase: Garden Accents & Décor
August 2024 - 43
August 2024 - Management: Turning a Lifelong Education Into a Business
August 2024 - 45
August 2024 - Showcase: Miniature/Indoor Gardening
August 2024 - Event Central: Goat Yoga
August 2024 - Showcase: Garden Pharmacy
August 2024 - 49
August 2024 - Marketing: Mastering Live Selling
August 2024 - 51
August 2024 - Holiday: A Winter Wonderland
August 2024 - 53
August 2024 - 54
August 2024 - 55
August 2024 - Pohmer On ... : Who Packed Your Parachute?
August 2024 - 57
August 2024 - 58
August 2024 - 59
August 2024 - Marketplace
August 2024 - 61
August 2024 - 62
August 2024 - 63
August 2024 - 64
August 2024 - Ad Index
August 2024 - 5 Minutes with ...: Melinda Koetsiers
August 2024 - 67
August 2024 - 68
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