THE SCIENCE OF WHAT YOUR CUSTOMERS SEE ONE OF THREE FREE KEYNOTES THIS SUMMER! AUGUST 13-15 REGISTER TODAY! IGCSHOW.COM HOT-SPOT DIAGRAM OF STORE SIGNAGE Red represents where customers look the longest, followed by yellow and green. Largest & Longest-Running Trade Show for Independent Garden Centers Since 2007 THROUGH YOUR CUSTOMERS' EYES: WHAT SCIENCE SHOWS THEY SEE (AND IGNORE!) WHILE SHOPPING YOUR STORE DR. BRIDGET BEHE OF MICHIGAN STATE UNIVERSITY TUESDAY, AUGUST 13, 11 AM, IGC SHOW CENTER STAGE HER ONLY INDUSTRY KEYNOTE IN 2019 The latest eye-tracking research using hot-spot diagrams like the one pictured here shows what your customers see - and ignore! - while shopping your independent garden center. Dr. Behe will share her research findings, and send you back to your store with ideas you can put in place immediately - to improve the shopping experience for your customers and register more sales. TRADE SHOW, THREE KEYNOTES & CONCERT ARE FREE - IF YOU REGISTER NOW! IGCSHOW.COM Circle 118 LGRMAG.COM | 29http://www.IGCSHOW.COM http://www.IGCSHOW.COM http://www.LGRMAG.COM