February 2021 - 27

MARKETING
5. Analytics - Get familiar with the analytics area of
each platform, sometimes called Insights. In our June
column, we will discuss how to interpret and act on
your analytics.
6. Benchmarking - Make a spreadsheet that incorporates
some of the basic analytics that each site provides, and
keep track of growth and changes as you go.
7. Goals - Start thinking about your goals for each social
media platform. Write them down, maybe on your
spreadsheet so you have a record.
Auditing Your Website
1. Go to your website and click on the links to your social
media accounts.
A. Does each link work with no error messages?
B. Does the link go directly to your social media page?
C. Does the link open in a new tab? You don't want your
website visitors leaving your website to go to your social
media platforms. If they leave, they might get distracted
and forget to return to your website.
D. Can you easily find your social media links on your
website? You might not want your audience to leave your
website and go to social media, but if the social media
opens in a new tab and you have relevant and compelling
information, it will be a great asset to your business.
2. Do you have a way for site visitors to sign up for your
e-newsletter? Is it prominent? Getting email addresses is an
important way to communicate with your audience. Unlike
social media, email addresses guarantee you a way to directly
connect with your audience.
The above are the first of many tips we'll share in upcoming
months, and are just some of the steps we have taken in
the past few years to improve our online presence. National
Garden Bureau has been around for 100 years (19202020)
and social media gives us a modern presence that is
extremely relevant. Please take a moment and follow us on
our top social media accounts:
Facebook: www.facebook.com/nationalgardenbureau
Instagram: www.instagram.com/national_garden_bureau
Pinterest: www.pinterest.com/nationalgarden
National Garden Bureau is in the unique position as the
oldest and only non-profit industry ambassador to help
all segments of the gardening industry. Our mission is to
inspire, educate, and help both individuals and horticulture
companies grow and succeed. If it's in a garden, then we
promote it!
Next month, we'll talk about the successes we've had with
Pinterest.
Gail Pabst is marketing communications coordinator and
Diane Blazek is executive director of the National Garden
Bureau. For more information, visit www.ngb.org.
BRRR... IT'S
COLD IN HERE
Introducing Iceberg Alley
®
This compact five-foot sageleaf willow plays well with
others. The powdery silver foliage offers a nice contrast
with other plants and it forms a rounded shrub that
doesn't overtake the landscape. Spring brings fuzzy
silver catkins with red stamens and nectar that attracts
pollinators. Did we mention Iceberg Alley®
to Zone 2? Snuggle up with this new rock star.
GET TO KNOW ALL OUR HARDWORKING SHRUBS
AND TREES AT FIRSTEDITIONSPLANTS.COM
© 2021 First Editions. All Rights Reserved.
is cold hardy
Circle 119
LGRMAG.COM | 27
http://www.facebook.com/nationalgardenbureau http://www.instagram.com/national_garden_bureau http://www.pinterest.com/nationalgarden http://www.ngb.org http://www.FIRSTEDITIONSPLANTS.COM http://www.LGRMAG.COM
February 2021

Table of Contents for the Digital Edition of February 2021
