February 2022 - 14

BIRDING
For the Birds
T
IGCs should offer a range of products and provide value to
get birding customers to flock to their stores.
By Teresa McPherson
he pandemic has brought a flock
of new birders; so how can you
bring them into your store? Here
are some ideas and suggestions from
leading birding suppliers.
Future-Focused Selling
Tatsiana Thomson is in charge of
digital marketing and sales at Brome
Bird Care Inc. She says that pandemic
14 | LAWN & GARDEN RETAILER | FEBRUARY 2022
demand exceeded their expectations
and their inventory. " Our best sellers,
our not-so-best sellers - everything
went! Bird feeding is always stronger
on the East Coast, in Texas and in
California, " but she says the pandemic
has shifted that popularity to other
areas as well.
Providing food for birds year-round is
a win not only for customers who want

February 2022

Table of Contents for the Digital Edition of February 2022

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https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
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https://www.nxtbook.com/greatamericanmediaservices/LGR/thrive-guide-2023
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https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2023
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https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2022
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https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
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https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2020
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https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
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