BIRDING For the Birds T IGCs should offer a range of products and provide value to get birding customers to flock to their stores. By Teresa McPherson he pandemic has brought a flock of new birders; so how can you bring them into your store? Here are some ideas and suggestions from leading birding suppliers. Future-Focused Selling Tatsiana Thomson is in charge of digital marketing and sales at Brome Bird Care Inc. She says that pandemic 14 | LAWN & GARDEN RETAILER | FEBRUARY 2022 demand exceeded their expectations and their inventory. " Our best sellers, our not-so-best sellers - everything went! Bird feeding is always stronger on the East Coast, in Texas and in California, " but she says the pandemic has shifted that popularity to other areas as well. Providing food for birds year-round is a win not only for customers who want