February 2022 - 17

BIRDING
Form and Function
" Our best sellers continue to be the
items that can be placed anywhere, "
says Erin Everhart, creative manager,
CTW Home Collection. " For example,
a birdhouse on a yard stake that could
be placed next to your window, under
a tree no matter the size of the user's
yard space. People that work from
home want to have items in their line
of sight, so any item that can be easily
moved is a great idea. "
She says that, while functional
items are great, IGCs should also offer
attractive pieces. " Our most popular
birdhouses and bird feeders are
creative and fun to look at no matter
if a bird is around or not, " she says.
" Sometimes what is needed is a lovely
garden space that makes us feel good
when we use it. "
Everhart also suggests that IGCs
take an indoor/outdoor approach.
" Try offering products that can be
decorative inside as well as outside.
Where we have found success is having
an assortment of versatile items. That
way, people can use them as decorative
elements when it is too cold to enjoy
the outdoors or use them in their
gardens when the warmer months
come around. "
A Birding Destination
During the early COVID-19
lockdowns, most birding supply stores
were able to remain open, and the
entire birding category exploded and
bird feeder supplies were quickly wiped
out, says Bill Gleason, owner of Wildlife
Sciences. " Consumable food items,
being mostly domestically sourced,
were able to turn and turn and turn.
Consumable bird foods such as seed
and suet are good category drivers
anyway. During the pandemic, we've
added perhaps 25-35% more birding
customers. The key question now is
how many of these new birders will
stay for the long-term. "
Gardening and backyard bird feeding
are naturally a great fit. " According to
the U.S. Fish & Wildlife Service, over
56 million Americans fed wild birds
around their homes as of 2016, " he
says. " Garden centers can tap into
this market with many of their same
gardening customers. If already offering
bird supplies, consider becoming a
birding destination.
Discover Your
New Favorite Color
(and your customers' too)
Endless Summer®
remains the best-selling collection of hydrangeas
in the world with best-in-class genetics, marketing, and
performance. The beautiful blooms' rich color is eye candy to draw
home gardeners in at retail, and the strong garden performance
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Find a Network Grower near you:
BaileyNurseries.com/Endless-Summer
Circle 107
LGRMAG.COM | 17

http://www.BaileyNurseries.com/Endless-Summer http://www.LGRMAG.COM

February 2022

Table of Contents for the Digital Edition of February 2022

February 2022 - 1
February 2022 - 2
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February 2022 - 4
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February 2022 - 8
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https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2025
https://www.nxtbook.com/greatamericanmediaservices/LGR/gift-garden-winter-2025
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2024
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https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2023
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https://www.nxtbook.com/greatamericanmediaservices/LGR/thrive-guide-2023
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https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2022
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https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
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https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2020
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https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
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