February 2022 - 18
BIRDING
" Offer a nice range of bird feeders for
seed, suet and hummingbirds from basic
to decorative. If possible, display the
feeders hanging across the aisle. Create
a backyard feel in the bird aisle. Offer a
range of bird foods. For example, bags
of black oil sunflowers up to pricier nowaste
mixes. Offer basic suet cakes up to
suet balls and combo packs. "
To become a birding destination, he
says that IGCs need to be competitively
priced on certain basic items, such
as sunflower seeds and suet cakes.
" Birding consumers will know the
value of these basics and if they see a
store is priced high on the basics, they
may assume everything is high. You
don't have to be the lowest price, just
in the ballpark. Sales for other birding
supplies will soon follow. "
He says that birding needs vary by
region of the country. " For example,
suet does best in the northern half of
the country into the Southeast, while
hummingbird does best out west. These
items still sell across the whole country;
you just need to adjust the offering.
Good resources abound to learn about
birding and regional differences. Check
out the 'Birding' tab on the Wildlife
Sciences.net website or search
'Bird Watching' on the U.S.
Fish & Wildlife website
(www.fws.gov) to
get started. We
at Wildlife
Sciences have
ready-made plano-grams
for suet
and related offerings
by region. "
He says that, ideally,
retailers should participate
in backyard birding
themselves so they
can relate their own
experiences to their customers.
" IGCs may need to make seasonal
changes to their product lineup.
Through personal experience, they
will find what works in their region
and demonstrate that birds will
continue to visit feeders throughout
the year. "
Circle 108
18 | LAWN & GARDEN RETAILER | FEBRUARY 2022
http://www.Sciences.net
http://www.fws.gov
February 2022
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