February 2022 - 8

HEADLINES/CALENDAR
L&GR Publisher Retires; O'Kelley
Named to Post
After nearly 15 years, Bob
Bellew, L&GR's group publisher
and vice president, retired from
Great American Media Services at
the end of 2021.
We'd like to thank Bob for his
O'Kelley
many years of stellar service,
dedication and leadership as he
begins the next chapter in his life.
Tiffany O'Kelley has been
promoted to group publisher for the horticulture and retail
divisions at Great American Media Services. Tiffany joined
the GAMS family nearly four years ago and has more than 20
years of experience in media sales management positions
serving the horticulture and garden retail industries.
Tiffany can be reached at tokelley@greatamericanpublish.
com or 616.520.2172.
Hart
In addition, Diane Hart has
joined Lawn & Garden Retailer as
an integrated media consultant.
Diane is an experienced B-to-B
media sales veteran who is
looking forward to working with
her clients to develop innovative
solutions to help meet their
marketing needs. Diane can be
reached at 616.520.2155 or dhart@
greatamericanpublish.com.
Kim Sammartino is being promoted to national sales
manager of sister publication Greenhouse Product News
(GPN). She will continue her role as integrated media
consultant on L&GR. You can contact her at ksammartino@
greatamericanpublish.com or 616.520.2173.
Bailey Reveals New Hydrangea
retailers and consumers have come to expect from Endless
Summer hydrangeas.
" Not only is 'Pop Star' the most compact hydrangea we've
developed, it's also the strongest rebloomer we've ever
trialed, " says David Roberts, Bailey Innovations' general
manager and head plant breeder. "
Pop Star is available to Endless Summer licensees this year
and will be available for industry-wide distribution and retail
sales beginning Jan. 1, 2023.
For more information, visit www.baileynurseries.com.
Green Thumb Awards Announced
National Garden Bureau (NGB) has announced the
winners of the 2022 Green Thumb Award. This year's
winners include four outstanding new plant varieties and
one new gardening product.
Winners of the 2022 Green Thumb Awards were chosen
based on these four criteria: uniqueness, technological
innovation, ability to solve a gardening problem or provide
a gardening opportunity, and appeal to gardeners. Winners
were selected by a panel of NGB members.
Flowering Shrub:
Sweetshrub Simply
Scentsational
Sweetshrub Simply
Scentsational is a
Calycanthus shrub that
produces fragrant blooms
with the smell of pineapple
and bubblegum. Selected
and refined over an 18-year
period by plant breeder
Tim Wood at Spring Meadow Nursery, Sweetshrub Simply
Scentsational flowers are deep maroon and appear through
late spring and summer.
A North American native, it will grow throughout USDA
Zones 4-9 and reach a mature size up to 6 feet tall and
4-5 feet wide. Developed by Spring Meadow Nursery and
available at www.provenwinners.com.
Perennial: Sedum 'Back
in Black'
Sedum 'Back in Black' is
Bailey is kicking off 2022 by introducing 'Pop Star'
hydrangea, the newest variety in the Endless Summer
Hydrangeas collection, introduced by the company's breeding
arm, Bailey Innovations.
It has gone through five years of robust testing and
trials to ensure it meets the rigorous standards growers,
8 | LAWN & GARDEN RETAILER | FEBRUARY 2022
a new succulent with an
upright growing form that
features leaves that are
nearly black. In late summer,
the striking dark leaf foliage
is joined by flowers with
deep garnet centers and
cream-colored petals.
Sedum 'Back in Black' will reach 18-24 inches tall, and it
is hardy throughout USDA Zones 3-9. From Proven Winners
Perennials, www.provenwinners.com.
Annual: Salvia 'Hummingbird Falls'
Salvia 'Hummingbird Falls' is a groundbreaking plant
http://www.baileynurseries.com http://www.provenwinners.com http://www.provenwinners.com
February 2022

Table of Contents for the Digital Edition of February 2022
