February 2023 - 26

ECO-FRIENDLY
Photos: Diane St. John
MAKES SENSE
When Organic
For the past 40 years, Natureworks has shared its passion for organics with customers.
Now, founder Nancy DuBrule-Clemente and retail manager Diane St. John are seeing a
renewed interest in growing organically.
By Teresa McPherson
N
ancy DuBrule-Clemente isn't afraid of a challenge.
She founded the landscape company and destination
garden center Natureworks in southern Connecticut
in 1983 as a woman-led, organically focused company at a
time when gardening was chemical dependent.
The response? Less than responsive.
" [People] were like, 'Oh, that's nice, dear,' " DuBruleClemente
says about when she began her business. " Truly,
they didn't care. Nobody ever, ever hired me because I
was organic, ever, back in the early 1980s. The concept of
organic back then was everything had holes in it and had
26 | LAWN & GARDEN RETAILER | FEBRUARY 2023
bugs on it. And all the annual growers and greenhouse
growers thought I was crazy. "
DuBrule-Clemente says that, because it was a small
company, she could make the choice to be organic.
Graduating from the University of Connecticut in the
1970s, she was taught only conventional methods of
using chemicals.
" There was no organic focus or bent at all. It was the
height of the time when there weren't any organics, " she
says. She began researching organic gardening, subscribing
to Organic Gardening magazine from Rodale Press and

February 2023

Table of Contents for the Digital Edition of February 2023

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