February 2024 - 15

MARKETING
especially for wintertime - in that area. By the
time we sold, we had about 36 vendors plus Four
Seasons in three different greenhouses that we
had open every Saturday morning. "
A Growing Need for Fresh Produce
The winter vegetable program at Four
Seasons was born from growing one crop for
a customer. " I had a customer up in Telluride,
Colorado, who was interested in having me
grow some sunflower shoots - just the tops
of them - for a customer that they had. And I,
like a lot of other garden center-retail growers,
was always looking for something I could do in
the wintertime that would make some money. "
He started growing the shoots outdoors
and, when it got too cold, moved them into an
empty greenhouse.
Some health issues pushed Vic to start
growing other vegetables in the otherwise
empty greenhouses on the property. Vic needed
to lower his cholesterol levels, so Gail suggested
they try treating it with improving his diet rather
than going on medication.
Vic began growing lettuce and tomatoes in the
greenhouse to try to supplement their diet, he
said. It was winter at the time, an ideal time to
try growing different vegetables.
Vic Vanik said lettuce is the most important thing to have
" because, without lettuce, you can't make much of a salad. "
LGRMAG.COM | 15

http://www.LGRMAG.COM

February 2024

Table of Contents for the Digital Edition of February 2024

Editor's Letter
Table of Contents
Headlines
Headlines/Calendar
Innovative Ideas: The Importance of Community Relationships
Marketing: Should You Start a Winter Vegetable Market?
Green Goods: From Seed to Store
Showcase: Garden Gifts
Eco-Friendly A Natural Selection
Showcase: Holiday
Green Goods: 2024 Year of the African Violet
Showcase: Birding & Wildlife
Pohmer On ... : Ready, Fire, Aim
Marketplace
Ad Index
5 Minutes With ... : Bob Wasson
February 2024 - 1
February 2024 - 2
February 2024 - 3
February 2024 - Editor's Letter
February 2024 - 5
February 2024 - Table of Contents
February 2024 - 7
February 2024 - Headlines
February 2024 - 9
February 2024 - Headlines/Calendar
February 2024 - 11
February 2024 - Innovative Ideas: The Importance of Community Relationships
February 2024 - 13
February 2024 - Marketing: Should You Start a Winter Vegetable Market?
February 2024 - 15
February 2024 - 16
February 2024 - 17
February 2024 - 18
February 2024 - 19
February 2024 - Green Goods: From Seed to Store
February 2024 - 21
February 2024 - 22
February 2024 - 23
February 2024 - Showcase: Garden Gifts
February 2024 - Eco-Friendly A Natural Selection
February 2024 - 26
February 2024 - 27
February 2024 - 28
February 2024 - 29
February 2024 - Showcase: Holiday
February 2024 - 31
February 2024 - Green Goods: 2024 Year of the African Violet
February 2024 - 33
February 2024 - 34
February 2024 - 35
February 2024 - 36
February 2024 - 37
February 2024 - Showcase: Birding & Wildlife
February 2024 - 39
February 2024 - Pohmer On ... : Ready, Fire, Aim
February 2024 - 41
February 2024 - 42
February 2024 - 43
February 2024 - Marketplace
February 2024 - 45
February 2024 - 46
February 2024 - 47
February 2024 - Ad Index
February 2024 - 49
February 2024 - 5 Minutes With ... : Bob Wasson
February 2024 - 51
February 2024 - 52
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