February 2024 - 4

EDITOR'S LETTER
Exciting News!
I'm thrilled to share that
Lawn & Garden Retailer has
partnered with SmartWork
Media to produce the
2024 Garden Center Show!
Scheduled for Aug. 6-7 in
Rosemont (Chicago), Illinois,
this year's event promises to
bring the industry together
for idea sharing, innovation
and the latest in garden
products and services
that you'll want to include
in your garden center.
The two-day event will
include an expo, keynotes,
conference sessions and plenty of chances to network
with both other garden centers and industry suppliers.
We'll also be announcing the winners of our 2024
Innovator Awards! Stay tuned - we'll be opening up the
nominations for the awards on March 1. (To read about
the 2023 honorees, visit lgrmag.com/article/innovators.)
The Garden Center Show will once again include a
full-day garden center tour the day before the expo -
this time exploring several top garden retailers in and
around Chicago. Separate registration is required.
Is there a specific topic you'd like to see covered
in the conference program? Drop me a line at
tmcpherson@greatamericanpublish.com to let me
know. And be sure to register for the event and tour at
gardencentershow.com.
Also In This Issue
While the winter months typically bring slower foot
traffic through your doors, that might not have to be
the case. This month, I chatted with Vic Vanik, previous
co-owner of Seasons Greenhouse and Nursery with his
wife Gail. Like many garden centers, business slowed
down for them after the holidays. They started a winter
farmers market to keep customers coming in (and their
staff employed) through March, when they would start
ramping up for springtime. Read more about how they
did it on page 14.
EDITORIAL
MANAGING EDITOR
CONTRIBUTING EDITOR
EDITORIAL DIRECTOR
ADVERTISING SALES
GROUP PUBLISHER
INTEGRATED MEDIA CONSULTANT
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SENIOR CLIENT SUCCESS
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GRAPHIC DESIGNER
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CREATIVE DIRECTOR
CIRCULATION
AUDIENCE DEVELOPMENT
CORPORATE
CFO
COO & CMO
CEO
Becky Stovall, 616-520-2138
bstovall@greatamericanpublish.com
Deb Carnes, 616-520-2169
dcarnes@greatamericanpublish.com
Kim Baker, 616-520- 2135
kbaker@greatamericanpublish.com
Matt McCallum, 616-520-2133
mmccallum@greatamericanpublish.com
EDITORIAL ADVISORY BOARD
JD Boone
Melissa Frank
Jessie Jacobson
Jennifer Moss
Tiger Palafox
Stan Pohmer
Danny Summers
Kate Terrell
Dothan Nurseries
Weston Nurseries
Tonkadale Greenhouse
Moss Greenhouses
Mission Hills Nursery
Pohmer Consulting Group
The Garden Center Group
Wallace's Garden Center
The opinions and views expressed by authors, contributors and advertisers in Lawn &
Garden Retailer do not necessarily reflect those of the editors and publisher. Appearance
in Lawn & Garden Retailer does not constitute endorsement by Great American Media
Services or Lawn & Garden Retailer of the advertiser, its products, or services. Great
American Media Services and Lawn & Garden Retailer accept no responsibility of liability
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by contributors, vendors, advertisers or advertising agencies.
@LGRmag
Teresa McPherson, MANAGING EDITOR
616-520-2163 | tmcpherson@greatamericanpublish.com
@lgrmag
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4 | LAWN & GARDEN RETAILER | FEBRUARY 2024

http://www.lgrmag.com/article/innovators http://www.gardencentershow.com

February 2024

Table of Contents for the Digital Edition of February 2024