CONTENTS FEBRUARY 2024 | VOLUME 24 | NUMBER 2 14 Should You Start a Winter Vegetable Market? On the Cover: A winter vegetable program and farmers market can bring in more business during the winter months. Read more on page 14. DEPARTMENTS 04 Editor's Letter 08 Headlines/Calendar 20 From Seed to Store 32 FEATURES MARKETING Should You Start a Winter 14 Vegetable Market? A vegetable program can keep garden centers staffed - and profitable - during the colder months. By Teresa McPherson GREEN GOODS From Seed to Store How an agribusiness developed into a shopping destination in Southwest Florida. By Hilary Daninhirsch 2024: Year of the African Violet If you're not selling or growing African violets, now may be time to consider adding this beauty to your lineup. By Teresa McPherson 20 25 5 Minutes with ... Bob Wasson ECO-FRIENDLY 32 A Natural Selection Four plant care company founders share why many customers are willing to spend more on natural products that are both safe and effective. By Teresa McPherson 6 | LAWN & GARDEN RETAILER | FEBRUARY 2024 25 Missed our January '24 Issue? It's now available to view on lgrmag.com 2024: Year of the African Violet 12 Innovative Ideas: Community Relationships By Jake Scott Product Showcases: 24 Garden Gifts 30 Holiday 38 Birding & Wildlife 40 Pohmer On ... Ready, Fire, Aim By Stan Pohmer 44 Marketplace 48 Ad Index 50 5 Minutes with ... Bob Wasson By Teresa McPhersonhttp://www.lgrmag.com