January 2021 - 40

MANAGEMENT
While not specifically made for recruiting, Facebook
and Twitter can also help you find new hires. Use Twitter
to spread the word about your openings and put a special
careers tab on your Facebook page where your fans can
browse and apply for jobs.
Even Instagram has proven to be a good platform,
particularly for companies looking for young and fresh
talent. A study by the Pew Research Center found that the
largest group of Instagram users - 67% - is made up
of 18- to 29-year-olds. This makes it an ideal platform to
attract youthful applicants.
So make it a point to spruce up your employer profile
on social media. A good way to do this is to share fun team
photos on platforms like Facebook and Instagram. And
if you're actively recruiting, spread the word by posting
" We're hiring " images on your accounts.
And don't forget about mobile. An increasing number
of users are now using their mobile devices to access job
boards and look for career information, so make sure your
posts and listings are optimized for the small screen.
6
Establish a rubric for employee
performance.
" One of the most effective ways retailers can
attract and retain the best people is to develop a rubric for
employee performance, " says Christine Guillot, founder at
small business consulting firm Merchant Method.
" It's a transparent
tool for establishing
performance
expectations and can
be used throughout
a person's
employment -
from interview
through
promotion, "
Guillot says.
" This clarity also
provides a consistent
framework for both
store owners and
employees, which is helpful
for teams of all sizes. "
If you haven't done so
yet, develop rules of conduct
or procedures or employees,
document them, for easy reference
when hiring and evaluating your team.
Be realistic about the job.
Painting an accurate picture of your company and
the position will enable both you and the applicant
to determine if they're a good fit for the job. So while it
7
" The Natural Choice "
Website: www.ShatleyFarms.com
Email: ShatleyFarms@Skybest.com
Phone: 877-982-9462
Fraser Fir
Christmas Trees
From Seed to Retail Products
MEET US AT THESE EVENTS
Circle 119
40 | LAWN & GARDEN RETAILER | JANUARY 2021

http://www.ShatleyFarms.com

January 2021

Table of Contents for the Digital Edition of January 2021

January 2021 - 1
January 2021 - 2
January 2021 - 3
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January 2021 - 5
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January 2021 - 7
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