January 2021 - 41

MANAGEMENT
may be tempting to only gush about the good
things about your store, don't oversell the
job or misrepresent your company. Be
forthcoming about the demands of the
position and what your expectations are.
According to business consultant
Amanda Taylor, " This is especially true
if you are a small business owner or
are in a rapid-growth phase and the
person in this position will have to wear
multiple hats, work long hours and the
only thing that is constant is change. Be
honest and transparent about any challenges
8
the candidate might face in the position. "
Motivate your current employees.
Incentivize your staff to help you recruit
more employees. " Your current employees
know what it takes to do the job, " says sales consultant,
author, and speaker Barry Maherf. " They have a vested
interest in bringing in people who will make the workload
lighter, not heavier.
" And since, as the cliché goes, birds of a feather
stick together, they are very likely to know others who
are much like them. Which is why you should take
the recommending employee into consideration when
considering the person they're suggesting. "
9
Consider past employees.
Still having trouble finding the best fit? Retail
expert Georganne Bender recommends turning to your
previous employees to see if they're looking to come back.
" One of the best sources for new employees is past good
employees, " she says. " Studies show that 20 to 25% of
employees return because the grass isn't always greener on
the other side, so if you've had good performers leave, give
them a call and ask if they have ever considered coming
back. Even if they say no, they'll feel good because you
thought to call. "
10
Don't rush the process.
Finally, recognize that when it comes to hiring
employees, getting it done right is better than getting
it done fast. Don't settle for a candidate who isn't perfect for
the job just because you want to get the process over with.
" Only hire the best and ensure they are the right fit for you, "
Taylor says. " It takes time and patience, but you will be greatly
rewarded when you have the right butts in the right seats! "
Francesca Nicasio is a retail expert and content strategist at
Vend (www.vendhq.com). She writes about trends, tips, and
other cool things that enable retailers to increase sales, serve
customers better, and be more awesome overall. She's also the
author of " Retail Survival of the Fittest, " a free eBook to help
retailers future-proof their stores.
tdi
brands
Distinctively Different.
For nearly 25 years, TDI Brands has been your nationwide resource for innovative, distinctive
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1000 S. Saint Charles Street, Jasper, IN 47546
800.992.1220
Circle 120
LGRMAG.COM | 41
sales@tdibrands.com
www.tdibrands.com

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January 2021

Table of Contents for the Digital Edition of January 2021