January 2021 - 44

CONSUMER TRENDS
Décor Trends
FOR 2021
Understated, elegant themes are expected to be
popular in 2021, with a subtle and sophisticated feel.
By Jamie Adler
T
rends are constantly changing, and it's essential to
always offer the newest and latest products to your
customers. Our product development team goes
through an extensive process to determine the new trends for
the upcoming year; in fact, we start planning, designing and
preparing over a year in advance. Part of our trend forecasting
process includes reading articles, browsing home décor and
fashion sites, looking for inspiration every day, and seeing
what's big in pop culture.
After an unexpected and crazy year, everyone is looking
forward to the future. 2021 will definitely reflect the state of
the world and how people are feeling. We can expect to see
understated elegant themes - nothing will be over the top
and opulent, but rather subtle and sophisticated. People will
want bright, uplifting and positive themes and colors. There
will also be a push toward traditional trends and patterns as
this is most comforting and familiar.
Below I've listed 10 trends we will see a lot of in 2021.
Traditional
The uncertainty of 2020 has made everyone nostalgic for
the past. People are calling on tradition now more than ever
to help get them through hard times. There is no greater
comfort than being home and cozy with your loved ones.
We will definitely see this portrayed in holiday décor.
Traditional décor encompasses reds, greens and whites.
We can expect to see traditional characters such as Santa
Claus, Elves, woodland animals, snowflakes, gnomes, nativity
sets and angels. They will be shown in a whimsical and
44 | LAWN & GARDEN RETAILER | JANUARY 2021
Nordic style, which bring back the memories of yesteryear
to a simpler time. Some elements will have an old European
feel, further emphasizing the traditional appeal. Although
there will be a traditional element, the looks will be updated
with a fresh take.
Ladybugs
Another positive and uplifting trend is ladybugs. Ladybugs
mean good luck. This adorable and sweet theme will be sure
to bring a smile to peoples' face. This trend will also contain
phrases like " Lovebug " and " Lady of the house. " The main
colors are red and black, with hints of gold and silver.
Bees
Bees are very important for our food supply by pollinating
every spring. Our fruits, vegetables, flowers and, of course,
honey would not be available if not for the honey bee.
After reading several articles on bees and their declining
population, we realized that although there is a great effort
to repopulate bee hives, bees are still in serious danger
of extinction due to climate change and pesticides. This
theme is not only beautiful (which makes it appealing for
Christmas) but it also brings awareness to this serious issue.
Carousel
Nostalgia is an important factor in next year's trends.
Carousel-inspired products will be largely seen as they elicit
childhood memories. These ornaments will be intricately
designed and feature different carousel animals with a
January 2021

Table of Contents for the Digital Edition of January 2021
