January 2021 - 58

EXTERIOR DESIGN
Garden Views, Northville, Michigan.
Third Day Market, Jefferson, North Carolina.
CREATIVE WAYS TO MERCHANDISE
Outdoor Art
By Sue Pappas
Steal these ideas from IGCs for merchandising outdoor art.
T
hree years ago, West of the Wind initiated a " Display
Contest " for our retailers, where they could win
free prints. The response was terrific, and we were
amazed at the unique and creative ways our outdoor art was
merchandised. In addition, we were able to create a library on
our website of these imaginative ideas for everyone to use.
Keep it Within Reach
One of the challenges we've found with our IGCs is the
lack of wall space. When we introduced outdoor art 12
years ago, it was a new concept not only for our dealers,
but for their customers as well. Starting out, many of them
placed the art high on a wall. But with it being out of reach,
we found out early on that customers assumed the art was
just for decoration in the stores. Without being able to
see the outdoor framework and quality of the print, sales
were sluggish. When we suggested moving the art within
reaching distance, they saw sales increase immediately.
For those that do have a large wall area, keep the images
at eye level and below. Place extra stock on the floor leaning
against the wall. We've found that people love to flip
through the prints this way.
Woodley's Garden Center in South Carolina mixed
a nautical print with colored compasses for a coastal
58 | LAWN & GARDEN RETAILER | JANUARY 2021
presentation. Third Day Market in North Carolina has
created a gallery feel by mixing up the sizes on a large wall
in addition to placing in various vignettes through the shop.
Create Vignettes
Many IGCs are short on wall space, which actually
influenced some great merchandising techniques. They
found a way to incorporate the art into vignettes, using it as
a focal point and theme for their home décor space or in the
greenhouse surrounded by pottery and plants. Garden Views
in Michigan created a vignette using accessories that picked
up the colors in the print - vibrant and eye catching!
Luurs Garden Center in Illinois also creates beautiful
designs throughout the year for each season, as well as
using them as statement pieces with current trends such as
honey bees and birding.
Greenhouse Art
Greenhouse displays help to qualify to your customer that
our art can actually be placed in an outdoor environment.
Your staff will also appreciate the waterproof qualities
when maintaining a vignette that includes plants that
require daily watering.

January 2021

Table of Contents for the Digital Edition of January 2021

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