January 2021 - 6

EDITOR'S LETTER
The Latest & Greatest
Do you know a hort rock star?
Now in its 10th year, our sister
publication GPN is accepting
nominations for its next 40 Under
40 class - the Class of 2021.
GPN's 40 Under 40 program
recognizes our industry's
brightest young stars who
already have and are continuing
to really make things happen in
the industry, their businesses, their communities and
their personal lives.
The award is intended to recognize the young industry
leaders who have the people skills, the technical knowhow,
the creativity and vision who will keep our industry
moving forward for many years to come.
If you know someone that fits that description, we
want to know! Just go to www.gpnmag.com/40-under40-nomination
and fill out the nomination form and tell
us why you think he/she belongs in the Class of 2021.
The deadline for nominations is Jan. 22.
Incidentally, you've met several past 40 Under 40
alums within the pages of this magazine, by way of
my " 5 Minutes With... " column, found on the inside
back page. This month we're shining the spotlight on
Jennifer Moss, director of sales and marketing at Moss
Greenhouses Inc. in Jerome, Idaho, and tomato grower
extraordinaire. Turn to page 82 to read her story.
Also In This Issue
A new year always means new
varieties, and this year's selection
does not disappoint. On page 18,
we take a look at new varieties
from breeders and growers that'll
be available for retail this year.
Now that you've seen what's
new, how do you merchandise it in
your store? Dirty Secrets columnist
Christina Salwitz has some inventive
ideas to get your creative juices
flowing with " Rev Up an Exhausted Customer Base with
New Varieties, " beginning on page 32.
Which new variety caught your eye? Drop me a line at
tmcpherson@greatamericanpublish.com to let me know!
EDITORIAL DIRECTOR
MANAGING EDITOR
GREEN GOODS EDITOR
MULTIMEDIA DESIGNER
PRODUCTION ASSISTANT
CREATIVE DIRECTOR
VICE PRESIDENT, GROUP PUBLISHER
INTEGRATED MEDIA CONSULTANT
INTEGRATED MEDIA CONSULTANT
CLASSIFIED ADS
AUDIENCE DEVELOPMENT
CUSTOM MARKETING MANAGER
CFO
COO &CMO
CEO
Tim Hodson, 616.520.2161
thodson@greatamericanpublish.com
Teresa McPherson, 616.520.2163
tmcpherson@greatamericanpublish.com
Jasmina Dolce, 616.520.2162
jdolce@greatamericanpublish.com
Allison McKenzie, 616.520.2145
amckenzie@greatamericanpublish.com
Samantha Orsi, 616.520.2148
sorsi@greatamericanpublish.com
Kristina Howell, 616.520.2168
khowell@greatamericanpublish.com
Bob Bellew, 616.520.2164
bbellew@greatamericanpublish.com
Tiffany O'Kelley, 616.520.2172
tokelley@greatamericanpublish.com
Kim Sammartino, 616.520.2173
ksammartino@greatamericanpublish.com
Kim Meyers, 616.520.2137
kmeyers@greatamericanpublish.com
Becky Stovall, 616.520.2138
bstovall@greatamericanpublish.com
Jess Schmidt, 616. 520. 2141
jschmidt@greatamericanpublish.com
Deb Carnes, 616.520.2169
dcarnes@greatamericanpublish.com
Kimberly Baker, 616. 520. 2135
kbaker@greatamericanpublish.com
Matt McCallum, 616.520.2133
mmccallum@greatamericanpublish.com
EDITORIAL ADVISORY BOARD
Bob Wasson
Crystal Cady
Kate Terrell
John Karsseboom
Pamela Baker
Lisa LeFevre
Stan Pohmer
Christina Salwitz
Wasson Nursery
Sunflower Acres Farm & Garden
Wallace's Garden Center
The Garden Corner
Baker's Acres Greenhouse
Distinctive Gardens
Pohmer Consulting Group
The Personal Garden Coach
The opinions and views expressed by authors, contributors and advertisers in Lawn & Garden
Retailer do not necessarily reflect those of the editors and publisher. Appearance in Lawn &
Garden Retailer does not constitute endorsement by Great American Media Services or Lawn
& Garden Retailer of the advertiser, its products, or services. Great American Media Services
and Lawn & Garden Retailer accept no responsibility of liability for the validity or accuracy
of information supplied by contributors, vendors, advertisers, or advertising agencies. Great
American Media Services and Lawn & Garden Retailer do not make any claims or guarantees
as to the accuracy or validity of information supplied by contributors, vendors, advertisers or
advertising agencies.
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L&GR (Lawn & Garden Retailer) magazine (ISSN 1540-9023) is published ten times a
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POSTMASTER: Send address changes to Great American Publishing, PO Box 318,
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@LGRmag
Teresa McPherson, MANAGING EDITOR
616.520.2163 | tmcpherson@greatamericanpublish.com
Winner of 2010, 2012, 2014, 2017 and 2018 EDDIE awards for Best Full Issue
@lgrmag
Members of:
6 | LAWN & GARDEN RETAILER | JANUARY 2021

http://www.gpnmag.com/40-under

January 2021

Table of Contents for the Digital Edition of January 2021