January 2021 - 60

EXTERIOR DESIGN
Wallace's Garden Center, Bettendorf, Iowa.
Best Feeds Garden Center, Pittsburgh, Pennsylvania.
Johansen Farms in Illinois highlighted two outdoor art
pieces on a flower cart surrounded by flowering annuals in the
center of their greenhouse using bright pink geraniums to pick
up the colors in the prints.
Take it Outdoors
With their weatherproof qualities, the art pieces can be
placed in any outdoor location around the garden center.
Madrona Ace Hardware in Oregon uses an outdoor courtyard
area with other garden accessories. As each print has its
own uniqueness, the surrounding display complements the
theme of the individual print.
Fantastic Fences
Do you have a small wall area where nothing else really
works? It's just the right place for an outdoor print. Fences
are a wonderful way to showcase the art while dressing up
an otherwise dull area. One of our now-retired dealers in the
Northeast had a regular customer who purchased 10 large
prints for her backyard fence.
Add Water
Creating a water feature to display the art is not the
quickest display option, but is well worth the effort. It is a
fairly simple project for a garden center that already carries
trellises, pumps and containers. Years ago, one of our reps
suggested creating a simple display with water running over
the print. Thanks to her, we have a portable water feature
we use at every show. It's always intriguing to see someone's
surprise when they view the print with water flowing over it.
We actually added another category to our display contest
this year, thanks to a submission of a water feature built
by Best Feeds Garden Center in Pennsylvania. The contest
judges were so impressed, they insisted on adding a special
award specifically for water features, which we will be
carrying forward in all our upcoming contests.
Outdoor Living
Another terrific merchandising technique is the complete
outdoor living package. Many IGCs now carry a variety of
60 | LAWN & GARDEN RETAILER | JANUARY 2021
Johansen Farms, Bolingbrook, Illinois.
casual furniture or at least garden benches and bistro sets.
Some of our most successful customers create the perfect
outdoor living space using furniture, pottery, green goods
and, of course, outdoor art. The consumer enjoys the ease of a
well-curated collection to update their outdoor space. Village
Green Garden Center in Illinois and Wallace's Garden Center
in Iowa have been extremely successful with this concept.
Create a Retreat
With so much time now being spent at home, we all need
some fresh air and maybe just a small space to enjoy it. A
garden bench placed near a small fountain with an outdoor
art piece on the balcony wall or a small walled patio relays
the idea of creating a restorative retreat in that limited
space. This works well for the garden center located in an
urban area.
POP Banners
Our Point of Purchase banner is included with each print
shipped. When placed on or near the print, these POPs
signify that this is outdoor art. With so much indoor canvas
on the market today, it is important that your customer
is aware of the durable quality of our outdoor art that is
created for outdoor or indoor use.
IGCs have the opportunity to merchandise any product
well, graced with the beauty of flowers and plants, creative
merchandising turns beautiful into sensational. We are
always excited to see what new and unique ways our
outdoor art has been part of their displays.
For more information, please visit www.outdoorartcanvas.com,
call 800.399.0412 or email westofthewind@sbcglobal.net.
http://www.outdoorartcanvas.com
January 2021

Table of Contents for the Digital Edition of January 2021
