January 2022 - 6

EDITOR'S LETTER
Growing On
Time and money - isn't that
something we can all use more
of? As it turns out, it's something
homeowners plan to spend more
of in the garden this year.
According to Axiom Marketing's
2022 Gardening Insights Survey,
62% of homeowners reported
that they will be planting more
this year. In addition, over 28%
said they will spend more money
in 2022. Just over 30% of all respondents said they will plant
about the same as they did in 2021.
Millennials reported even higher numbers, with nearly 76%
saying they plan to expand and plant more. The survey was
conducted by market strategy consulting company Axiom
Marketing.
When asked where they bought most of their plants,
independent garden centers edged out big box stores, with
27% saying IGCs were their go-to source. The top reason for
this? Supporting a local business.
" Better selection came in second, " says Kathleen Hennessy,
head of Axiom's horticulture marketing group. " That tells us
IGCs need to play up their role in the community. It's a factor
that is important to both experienced and new gardeners. "
The full report can be downloaded at www.axiomcom.
com/2022-gardening-survey.
Also in This Issue
The new year also means one of our favorite things - new
varieties! Beginning on page 16, we highlight the innovative
new varieties you'll want to offer your customers in 2022.
And what's a new year without a new " Year of " ? For
2022, National Garden Bureau has added a new category:
houseplants! And the focus crop for this first year will be
peperomia, which is a unique foliage crop available in various
colors and textures. Turn to page 44 to find out more.
Looking for inspiration on merchandising those green goods
and other product categories in your store? I asked three
garden centers how they find their ideas and inspiration. Flip
to page 32 for all the details.
What are you looking forward to in 2022? Drop me a line at
tmcpherson@greatamericanpublish.com.
@LGRmag
Teresa McPherson, MANAGING EDITOR
616.520.2163 | tmcpherson@greatamericanpublish.com
@lgrmag
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EDITORIAL ADVISORY BOARD
Bob Wasson
Crystal Cady
Kate Terrell
John Karsseboom
Pamela Baker
Lisa LeFevre
Stan Pohmer
Christina Salwitz
Wasson Nursery
Sunflower Acres Farm & Garden
Wallace's Garden Center
The Garden Corner
Baker's Acres Greenhouse
Distinctive Gardens
Pohmer Consulting Group
The Personal Garden Coach
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Retailer do not necessarily reflect those of the editors and publisher. Appearance in Lawn &
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6 | LAWN & GARDEN RETAILER | JANUARY 2022

http://www.axiomcom

January 2022

Table of Contents for the Digital Edition of January 2022