January 2023 - 11

HEADLINES/CALENDAR
Hibiscus production program. When purchasing young
plants, producers do not need to buy Hollywood Hibiscus
branded pots. One- and 2-gallon Hollywood Hibiscus pots
continue to be manufactured by Nursery Supplies, but
1-quart and 2.5-quart containers will no longer be stocked.
" Our industry faced incredible supply-chain issues
beginning in 2020, and we're still experiencing
unprecedented delays securing materials, " says Jesse
Hensen, global supply chain manager for J. Berry
Nursery. " While our branded containers command retail
customers' attention and provide excellent merchandising
potential of our premier hibiscus genetics, we also
understand the challenges faced by our young plant
producers and brokers. We want to ease the production
process for them by eliminating the need to secure
branded containers, so they can focus their time and
effort on producing beautiful plants. "
Hensen encourages producers to continue to use 1- and
2-gallon containers as available, noting retail customers'
enhanced recognition of the Hollywood Hibiscus brand,
driven by marketing efforts that highlight the genetics.
" While many tropical hibiscus are produced in
standard, black pots, retailers benefit from the namerecognition
of the Hollywood Hibiscus brand, " says
Hensen. " With our strong social media presence and
avid fan base, the Hollywood Hibiscus name and branded
containers provide value-added marketing for our retail
sellers, and we hope our producers can continue to use
the larger branded pots. But overall, we want to make life
a little easier on our production partners, as we know that
supply-chain issues are frustrating for everyone. "
Plants Nouveau Takes Over
Management of Chicagoland Grows
Plants Nouveau has signed documents to assume
management of the royalty administration, supply
chain and marketing of the Chicagoland Grows Plant
Introduction Program.
Beginning with January 2023 royalty collections, all
licensed growers will have their licenses transferred to a
Plants Nouveau license and will report royalties from that
day forward to Plants Nouveau.
Plants from Chicagoland Grows will now be marketed
under the name Chicagoland Grows Plant Collection,
highlighting the stories of each plant and the mission of
each breeding program. Breeders from both the Chicago
Botanic Garden and The Morton Arboretum will be
working on selecting new plants for the collection that
perform well in northern gardens. Plants Nouveau will
initially bring 19 trees, 16 shrubs and 36 perennials.
TDI Brands Expands Warehouse
Tierra-Derco International LLC, dba TDI Brands, has
announced the expansion of its distribution warehouse in
Jasper, Indiana.
TDI Brands operates its brands (Tierra Garden, TDI
Carts & Liners and Stone Age Creations) from locations
in Jasper, Indiana, and New London, Ohio. With the
Circle 105
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January 2023

Table of Contents for the Digital Edition of January 2023
