January 2024 - 27

GARDEN GIFTS
outdoor décor, holiday, apparel, etc.). The most successful
retail buyers have been known to bring a binder to market
with them, in which every order from every vendor is
organized to help keep track of budgets and orders placed.
The binder also serves as a reminder and way to locate
all the orders placed at market once you return home -
without scrambling.
Prebook. Prebook. Prebook.
Winter shows mark the launch of all new seasonal
product for more than 70% of vendors. This includes
prebooking holiday merchandise in January and February
of the current year - and you thought Christmas
was over! If you want to get ahead and do what other
successful retailers do, be prepared to prebook for all
seasonal merchandise for the entire year.
Prebooking is also on every retail buyer's priority list due
to the national import delays we still continue to experience.
In order to work with these challenges, it is more important
than ever to prebook your product, which can guarantee your
merchandise arrives on time and with enough time to resell.
TIP! If you are prebooking merchandise, put a cancel date
on every order - every time. Cancel dates will ensure you
will not receive merchandise after the season has passed
(you don't want Easter merchandise in June, right? Put a
cancel date on the order!).
Ask for show specials and ship dates.
Don't forget to ask each vendor about show specials
and ship dates. If you are not working directly with your
sales rep (i.e., temporary vendor staff is assisting you),
show specials might not always be communicated to you.
Always ask about show specials with every order, in every
showroom or vendor booth.
When it comes to ship dates, remember the same thing -
ask! Not to go on repeat, but this is important. Retail buyers
need to know dates upfront so they can ensure that they have
enough inventory to meet sales goals for operating expenses.
Discover more at atlantamerket.com, lasvegasmarket.com
and dallasmarketcenter.com.
Ashley Miller, eastern North Carolina sales rep/agency
marketing manager for Gib Carson Companies, also manages
the agencies' marketing efforts including social media and
email marketing. She is a previous retail store and wholesale
company owner.
gift market LOOKBOOK
A look at some of the garden gift merchandise on display at Atlanta Market, Jan. 16-22.
1. KEW COLLECTION CHELSEA COLORS POT. Botanical
Collections. B2 10-1018. 2. DORA PLANTER SET.
Anamese Garden & Home. B2 10-10A28. 3. SET
OF THREE RECYCLED WOOD PLANTERS ON METAL
BASES. Kalalou. B2 10-1018. 4. SUMMER MATS.
Imports Decor. B2 9-9B60. 5. CHATSWORTH URN
SET. Jackson Pottery. B2 9-9B39.
1
2
3
4
5
LGRMAG.COM | 27

http://www.atlantamerket.com http://www.lasvegasmarket.com http://www.dallasmarketcenter.com http://www.LGRMAG.COM

January 2024

Table of Contents for the Digital Edition of January 2024

Editor's Letter
Table of Contents
AmericanHort
Headlines
Calendar
Innovative Ideas: Creating a Team culture
Green Goods: New Varieties for 2024
Showcase: Miniature and Indoor Gardening
Garden Gifts: Prepare Now for Market
Garden Gifts: Gift Market Lookbook
Management: Cultivating Innovation in the Garden Center
Showcase: Garden Accents & Décor
Merchandising: Revamp Your Retail Series Merchandising
Merchandising: Give Your Tool Display a Tune-Up
Consumer Trends: 2024 Gardening Outlook Infographic
Showcase: Apparel & Accessories
Marketplace
Ad Index
5 Minutes With ...: Michael Fiore
January 2024 - 1
January 2024 - 2
January 2024 - 3
January 2024 - Editor's Letter
January 2024 - 5
January 2024 - Table of Contents
January 2024 - 7
January 2024 - AmericanHort
January 2024 - 9
January 2024 - Headlines
January 2024 - Calendar
January 2024 - Innovative Ideas: Creating a Team culture
January 2024 - 13
January 2024 - Green Goods: New Varieties for 2024
January 2024 - 15
January 2024 - 16
January 2024 - 17
January 2024 - 18
January 2024 - 19
January 2024 - 20
January 2024 - 21
January 2024 - 22
January 2024 - 23
January 2024 - Showcase: Miniature and Indoor Gardening
January 2024 - 25
January 2024 - Garden Gifts: Prepare Now for Market
January 2024 - Garden Gifts: Gift Market Lookbook
January 2024 - 28
January 2024 - 29
January 2024 - Management: Cultivating Innovation in the Garden Center
January 2024 - 31
January 2024 - 32
January 2024 - 33
January 2024 - 34
January 2024 - 35
January 2024 - Showcase: Garden Accents & Décor
January 2024 - 37
January 2024 - Merchandising: Revamp Your Retail Series Merchandising
January 2024 - 39
January 2024 - 40
January 2024 - 41
January 2024 - Merchandising: Give Your Tool Display a Tune-Up
January 2024 - 43
January 2024 - 44
January 2024 - 45
January 2024 - 46
January 2024 - 47
January 2024 - Consumer Trends: 2024 Gardening Outlook Infographic
January 2024 - 49
January 2024 - Showcase: Apparel & Accessories
January 2024 - 51
January 2024 - Marketplace
January 2024 - 53
January 2024 - 54
January 2024 - 55
January 2024 - 56
January 2024 - 57
January 2024 - 58
January 2024 - 59
January 2024 - 60
January 2024 - 61
January 2024 - 62
January 2024 - 63
January 2024 - Ad Index
January 2024 - 65
January 2024 - 5 Minutes With ...: Michael Fiore
January 2024 - 67
January 2024 - 68
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