MERCHANDISING Creative display of Dramm merchandise at Cultivate. Photo courtesy of Dramm. TU NE UPThree gardening tool and equipment suppliers share their insights on what customers want and how best to merchandise these products to increase sales in your garden center. L&GR: What trends are you seeing in tools/ equipment - are there other accessories you offer/are considering offering in the future? Ryan Amberg, general manager of the Felco subsidiary covering North America: Over the past few years, we have launched the most tools in Felco's history. Thanks to a post-pandemic demand for quality over disposable products and review culture, the Felco brand has been spurred forward due to its reputation for best-in-class products and extreme durability. Two key product launches, however, have grown at a rapid pace. The Felco 14 was launched a few 42 | LAWN & GARDEN RETAILER | JANUARY 2024 By Teresa McPherson years ago and is specifically designed for small hands. This tool provides as much cutting capacity as our medium product by improving on blade geometry and ergonomics. This means homeowners, gardeners and professionals with smaller hands can enjoy increased productivity and reduced strain during use. Specifically, this resonates with our many female users who benefit from the strength and comfort of this tool matching their hand size. The second rapidly growing product is our new Snip line. We see an increased demand for snip products in garden center businesses. Felco's snips offer bumpers and a spring that reduces fatigue and risk of repetitive