CONSUMER TRENDS Gardening Outlook Axiom Marketing's annual home gardening study predicts our industry will thrive in 2024. Here are some of the research's findings. 47% 51% TOP 3 1 2 3 Gardening projects for 2024: Curb Appeal Gardens Creating Vegetable Gardens 48 | LAWN & GARDEN RETAILER | JANUARY 2024 REPORTED SPENDING MORE TIME IN THEIR GARDENS IN 2023 COMPARED TO 2022. OF RESPONDENTS EXPECT TO SPEND MORE TIME GARDENING IN 2024 COMPARED TO 2023 65% of respondents plan to plant more and expand their gardens in 2024, with Generations Z and Y leading the way. 71% GEN Z 76% GEN Y 51% Growing New Kinds of Vegetables & Fruits GEN X