January 2025 - 28
CONSUMER TRENDS
3
What's New is Old
Garden Media Group's 2025 Trends
Report carried a unifying theme of Nature's
Renaissance, which highlights the drive to
reintegrate natural elements into our lives,
landscapes and cities. Case in point, the annual
report's Lived-in Gardens trend follows this
theme, asserting that home gardeners will be
interested in establishing gardens that look like
they've stood the test of time.
According to the report, these full-looking
gardens are " a delightful shift from the pristine
and untouched toward a more genuine,
seasoned aesthetic.
4
" The appeal of lived-in gardens goes beyond
mere aesthetics. According to recent research
from Virginia Tech, a well-landscaped home
can enjoy up to a 12.7% increase in property
value. That translates into a significant financial
advantage - potentially an additional $38,100
on a $300,000 property. "
Garden Media Group suggests home gardeners
can achieve this look by planting multiples of
each plant - at least two - to provide a more
grown-in look. In addition, big trees and native,
climbing and long-blooming plants can create
this aesthetic.
Improved Plant Health
Homeowners continue to be concerned about the safety of
lawn fertilizers for people, pets, wildlife and the environment.
" Homeowners remain concerned about the safety of lawn
fertilizers, " said Mike Reiber, CEO
of Minneapolis-based marketing
firm Axiom Marketing. " Customers
turn to reading the back of the
packaging to identify ingredients
in the products to " help form their
definitions of safety. "
A recent Axiom Marketing
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report found that two out of
three (70%) respondents were
concerned or highly concerned
about lawn fertilizers polluting
lakes, streams and rivers, and
61.5% were concerned about
applications of lawn fertilizers and
pesticides in nearby yards, parks,
sports fields and golf courses.
When it comes to using
fertilizers at home, nearly half
(47.6%) of respondents said
they use natural/organic lawn
fertilizers, and 25.6% said they
want to try them.
The report also revealed
that the top two most credible
information sources for natural
fertilizers are independent garden
centers (53.7%), followed by
university Extension/county
agents (43.5%).
http://www.gardenware.com
January 2025
Table of Contents for the Digital Edition of January 2025
Editor's Letter
Contents
AmericanHort
Headlines
Calendar
Innovative Ideas: Seasonal Hiring Solutions
Green Goods: New Varieties for 2025
Consumer Trends: 5 Gardening Trends for 2025
Green Goods: Decades of Colorful Success
Showcase: Garden Accents & Décor
Green Goods: A Rosy Outlook for Foliage
Marketing: Tool Time
Showcase: Apparel & Accessories
Garden Gifts: New to Market
Garden Gifts: Gift Market Lookbook
Showcase: Pots & Planters
Holiday: Eco-conscious Holidays
Marketplace
Ad Index
5 Minutes with ... : Mark Ruibal
January 2025 - 1
January 2025 - 2
January 2025 - 3
January 2025 - Editor's Letter
January 2025 - 5
January 2025 - Contents
January 2025 - 7
January 2025 - AmericanHort
January 2025 - 9
January 2025 - Headlines
January 2025 - 11
January 2025 - Calendar
January 2025 - 13
January 2025 - Innovative Ideas: Seasonal Hiring Solutions
January 2025 - 15
January 2025 - Green Goods: New Varieties for 2025
January 2025 - 17
January 2025 - 18
January 2025 - 19
January 2025 - 20
January 2025 - 21
January 2025 - 22
January 2025 - 23
January 2025 - 24
January 2025 - 25
January 2025 - Consumer Trends: 5 Gardening Trends for 2025
January 2025 - 27
January 2025 - 28
January 2025 - 29
January 2025 - 30
January 2025 - 31
January 2025 - Green Goods: Decades of Colorful Success
January 2025 - 33
January 2025 - Showcase: Garden Accents & Décor
January 2025 - 35
January 2025 - Green Goods: A Rosy Outlook for Foliage
January 2025 - 37
January 2025 - 38
January 2025 - 39
January 2025 - Marketing: Tool Time
January 2025 - 41
January 2025 - 42
January 2025 - 43
January 2025 - 44
January 2025 - Showcase: Apparel & Accessories
January 2025 - 46
January 2025 - 47
January 2025 - Garden Gifts: New to Market
January 2025 - 49
January 2025 - Garden Gifts: Gift Market Lookbook
January 2025 - 51
January 2025 - Showcase: Pots & Planters
January 2025 - 53
January 2025 - Holiday: Eco-conscious Holidays
January 2025 - 55
January 2025 - Marketplace
January 2025 - 57
January 2025 - 58
January 2025 - 59
January 2025 - 60
January 2025 - 61
January 2025 - 62
January 2025 - 63
January 2025 - 64
January 2025 - 65
January 2025 - 66
January 2025 - 67
January 2025 - 68
January 2025 - 69
January 2025 - 70
January 2025 - 71
January 2025 - Ad Index
January 2025 - 73
January 2025 - 5 Minutes with ... : Mark Ruibal
January 2025 - 75
January 2025 - 76
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