Contents JULY 2019 | VOLUME 18 | NUMBER 7 20 IGC Show Product Preview 32 Ready for Retail TOC California Spring Trials provides plenty of inspiration and is a launching point for the latest variety introductions. Turn to page 32 to see some of the varieties that debuted this year. (Photo by Abby Kleckler) DEPARTMENTS 06 Editor's Letter 08 Headlines/Calendar 48 Sparking More Sales FEATURES MANAGEMENT Making Data Driven Plant Decisions Data can be your biggest asset when it comes to selecting the different plant varieties that you sell. How are you making your selections? By Mason Day Are You Planning for the Future? Do you have a plan for your future? Have you taken the time to develop a plan and figure out what's next for you and your business? By Mark Richardson GREEN GOODS Ready for Retail Take a look at a sampling of the numerous new varieties that made their debut at California Spring Trials. By Tim Hodson 4 | LAWN & GARDEN RETAILER | JULY 2019 12 CONSUMER TRENDS Going Mobile? Today's consumers want convenience when it comes to paying for their purchases. Here's a look at why garden centers might want to consider using mobile payment apps. By Keith Loria 46 Hitting the Target - Marketing to Shoppers Under 40 This is part three of a series looking at the shopping traits of millennials and Generation Z - how brick-and-mortar retailers can market to them and, more importantly, create an in-store shopping experience that will keep them coming back. By Jasmine Glasheen 32 MERCHANDISING Sparking More Sales Here are some tips to help bump your sales - and profits - during the shoulder seasons. By Katie Rotella 16 Dirty Secrets Three Things ALL of Us Need By Christina Salwitz 20 IGC Show Product Preview 42 56 Product Focus 56 Garden Accents & Décor 62 Green Goods 70 58 Pohmer On ... What Your Brand Message Says About You By Stan Pohmer 64 Marketplace 68 Product Showcase/Ad Index 48 Spring Trials SPARKS RETAIL IDEAS In This Issue: Your Foliage & Tropicals Department Tools for Seasonal Hiring & Training Photo Taking Tips JUNE 2019 | LGRMAG.COM LGRMAG.COM | 1 Miss our June Issue? It's now available to view on lgrmag.comhttp://www.lgrmag.com http://www.LGRMAG.COM http://www.LGRMAG.COM