July 2020 - 31
MERCHANDISING
Where do you
Mezitt says their signs are bright and colorful and bold
because plants are bright and colorful and bold and they
want people to see them and smile.
Raker-Roberta's Young Plants
created a retail outlet.
If you want your business to
perform better, grow stronger,
and be positioned for whatever
the future brings, there's no
better place to belong than
AmericanHort.
For more than 220 years, we've been
the green industry's leading association,
answering your questions, representing
you in government, and connecting you
with other horticultural professionals at
our annual trade show, Cultivate.
Join us today, and see how
we're better together.
AmericanHort.org/Join
Because the COVID-19 outbreak forced schools and
nonprofits to close this spring, the fundraiser business of
plug and liner producer Raker-Roberta's Young Plants was
greatly impacted. To combat this, the Litchfield, Michigan,
grower decided to get into the retail game and launched
Raker-Roberta's Retail Outlet. Product grown on spec
for the fundraiser business was now available for sale to
consumers right in the greenhouse. The retail business
is not meant to compete head-to-head with full-scale
independent garden centers. " We are specifically calling it
a retail garden outlet ... an outlet for our products, " says
Susie Raker-Zimmerman.
Circle 116
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go to grow?
http://www.AmericanHort.org/Join
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July 2020
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