July 2021 - 26

MANAGEMENT
higher being the norm. The challenge garden centers face is
the " high terrain " of the next six weeks. At the time of this
writing, we are seeing some slippage
in the YTD gains being reported as
some centers had either delayed
openings or greatly restricted sales
hours/days in 2020. During the
next few weeks, most centers are
up against record weekly sales in
late May and early June of 2020.
How will the two spring
comparisons end up? Do we have
enough earlier sales this year to offset
the high terrain of the last six weeks of the spring
of 2020?
As I mentioned, the current Week 20 figures appear to
provide a very positive outlook for surpassing 2020. Only
time will tell (and a tremendous amount of effort and hard
work to manage your center in the balance of the season
and 2021 as a whole).
Attracting New Customers, Again
So, can our centers reconnect and attract all the new
customers again?
We expect average sales for 2021 to be under the 2020
results, given the restraints garden centers faced during
the 2020 spring. In addition, we expect transaction counts
" The current Week 20
figures appear to provide
a very positive outlook
for surpassing 2020. "
to be up considerably with more open access to centers
this year. Watching the transaction counts for 2021, it does
appear our member garden centers
are attracting the new customers
they first saw last year. Figures 2
and 3 reflect YTD average sale and
transaction counts, each by region.
We knew many centers had issues
capturing contact information for
many who came through the centers
last year as first-time customers.
Here are some key questions we all
had at the beginning of this spring:
* Would the new customers return on their own?
* Did they have a positive enough experience in 2020
to again return and repeat their new-found gardening
habits?
* Did the garden center make the important connection
with the customer as their preferred source for plants,
supplies and knowledge?
This is a crucial time for your garden center. Every
customer who connects with you and your staff -
whether by phone, email or walks through your door (or
gate) - has made the conscious decision to shop with
you. It's important for every team member to know and be
reminded: It is a privilege to serve the customer. It is not to
be taken lightly or be dismissed.
Circle 112
26 | LAWN & GARDEN RETAILER | JULY 2021

July 2021

Table of Contents for the Digital Edition of July 2021

July 2021 - 1
July 2021 - 2
July 2021 - 3
July 2021 - 4
July 2021 - 5
July 2021 - 6
July 2021 - 7
July 2021 - 8
July 2021 - 9
July 2021 - 10
July 2021 - 11
July 2021 - 12
July 2021 - 13
July 2021 - 14
July 2021 - 15
July 2021 - 16
July 2021 - 17
July 2021 - 18
July 2021 - 19
July 2021 - 20
July 2021 - 21
July 2021 - 22
July 2021 - 23
July 2021 - 24
July 2021 - 25
July 2021 - 26
July 2021 - 27
July 2021 - 28
July 2021 - 29
July 2021 - 30
July 2021 - 31
July 2021 - 32
July 2021 - 33
July 2021 - 34
July 2021 - 35
July 2021 - 36
July 2021 - 37
July 2021 - 38
July 2021 - 39
July 2021 - 40
July 2021 - 41
July 2021 - 42
July 2021 - 43
July 2021 - 44
July 2021 - 45
July 2021 - 46
July 2021 - 47
July 2021 - 48
July 2021 - 49
July 2021 - 50
July 2021 - 51
July 2021 - 52
July 2021 - 53
July 2021 - 54
July 2021 - 55
July 2021 - 56
July 2021 - 57
July 2021 - 58
July 2021 - 59
July 2021 - 60
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2025
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https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/thrive-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-july-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2019
https://www.nxtbookmedia.com