July 2021 - 27
MANAGEMENT
And, while it may not be possible to
fully satisfy every need or want, the act
(and commitment) to do so can make
the important connection you need to
build trust and create a loyal customer
for a long time. Honesty and caring go a
long way.
Raising the Bar - Again
I hope your performance this year
is even better than the averages we
are sharing here in the total group's
reporting. It's important to remember
while these numbers are overall
averages, the best performing of our
centers are well above the average. To
provide some perspective, the annual
P&L study for 2020 showed total sales
(revenues) was +25.1% over 2019, but
the best-performing centers averaged
+30%. Likewise, profitability for the
total group jumped to 13.6%. But
the best-performing garden centers
" raised the bar " on net profits another
7% higher.
Are you raising the bar again in
your garden center? This is the second
year of increased demand - and you
have a much better opportunity to
fine-tune your business this year with
2020 under your belt. By the time you
are reading this, we will have been
through all of the first six months of
the year. The answer to this challenge
lies in your ability to manage and
control your business the balance of
the year! I hope you will be raising the
bar again!
This will be an important subject
when The Garden Center Group meets
at The Fall Event 2021, taking place
from Aug. 30-Sept. 2 in Wilmington,
Delaware. Sharing, comparing and
challenging each other is at the heart
of what we do to help each garden
center to be the best it can be. I would
welcome the opportunity to share with
you more about what we do to help
garden centers across North America
raise their bar!
Danny Summers is managing
director and chief instigator at
The Garden Center Group. Contact
him at 678.909.7770 or danny@
thegardencentergroup.com. Find
more about the Garden Center Group at
www.thegardencentergroup.com.
Circle 113
LGRMAG.COM | 27
http://www.thegardencentergroup.com
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July 2021
Table of Contents for the Digital Edition of July 2021
July 2021 - 1
July 2021 - 2
July 2021 - 3
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