July 2021 - 42
SOCIAL MEDIA
Prioritizing videos is a great way to help your garden center
fall into this rut of posting unoriginal content. According to
Oberlo, social posts that contain video see, on average, 48%
more engagement and interaction than standard text or
image posts.
Make sure that, if you're sharing articles and written
content, you're mixing in some pieces from your own
company's website as well. And if possible, share as much
organic content as possible, including photos, graphics,
videos or polls.
Ignoring Engagement
Sometimes, when the focus gets shifted to content,
garden center owners forget to keep up with the " social "
side of social media - and the engagements that come
with it.
Responding to comments on an image or post, for
example, is a great way to keep the conversation going, and
gain favor with the social algorithms, like Facebook's news
feed. Keeping up on incoming messages through Facebook
messenger and Instagram and Twitter's direct message
features are also vital to keeping up your company's
response rate - especially on Facebook, where it shows
your response times directly on the page.
Social media is meant to be " social, " and should first
and foremost always be centered around engaging with
other users - keeping up with comments, messages,
questions, concerns, and more can help your company
" Social posts that contain video
see, on average, 48% more
engagement and interaction than
standard text or image posts. "
maintain a professional, yet positive, reputation on the
various social channels.
Spreading Content Too Thin
In a day and age where the number of social media
channels is seemingly endless, garden centers should beware
of spreading their content too thin.
Think of it like you think of your customer base. Would
you rather receive one customer each from five different
marketing channels? Or would you rather receive 15 across
two channels? This same approach can be applied to
social media.
Instead of trying to make sure your garden center is on
the latest-and-greatest social channel (we're looking at you,
TikTok), focus instead on creating high-quality content where
you already are (or where you're already seeing the highest
level of engagement from customers).
Circle 121
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42 | LAWN & GARDEN RETAILER | JULY 2021
July 2021
Table of Contents for the Digital Edition of July 2021
July 2021 - 1
July 2021 - 2
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July 2021 - 42
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https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
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https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2023
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https://www.nxtbook.com/greatamericanmediaservices/LGR/thrive-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2023
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https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
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https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
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https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
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https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2020
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https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2019
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