July 2021 - 44

SOCIAL MEDIA
This isn't to say there isn't value in new channels such as
TikTok. If your audience is seemingly active on TikTok, it
may be worth looking at for your garden center. But keep
the quality of your content in mind before diving into new
social platforms.
Writing Long Posts
For Facebook and
Instagram specifically, it is
important that your organic
posts keep the text to a
minimum. This is because of
somewhat-recent changes
made to the social media
platforms' algorithms that
place a higher emphasis on
organic images and videos
that will garner more engagement.
When posting to these platforms, make sure you're keeping
" Platforms such as Facebook,
Instagram and Twitter provide
small business owners with
excellent ways to execute paid
advertising campaigns. "
your text to a minimum of one to three sentences, at most.
Also, avoid using links in the text when possible on Facebook
(NEVER use links in text on Instagram); instead using the rich
link preview that Facebook provides.
Overspending on Advertising
Platforms such as Facebook, Instagram and Twitter
provide small business owners with excellent ways
to execute paid advertising campaigns. But you don't
44 | LAWN & GARDEN RETAILER | JULY 2021
necessarily need to spend " big money " in social media
advertising to get your desired results.
Using customer data and current social audience data,
identify your key demographic and their interests, purchase
behaviors and more using
your chosen social media
platform's advertising
dashboards. Facebook, for
example, will let you narrow
your audience down to not
only geographical locations,
but specific interests - like
other pages, publications or
products on the platform.
By identifying your
audience early, you can
help reduce the amount of
" wasted " money spent on those that may not convert, instead
targeting an audience that is highly likely to follow through
on your desired objective.
Joe Tacosik is a marketing specialist with SmartSolutions, a
partner to Lawn & Garden Retailer. Our team of expert marketers
bring their unique perspectives and diverse experiences together
to provide a one-stop, full-service marketing solution to help your
business thrive. For more information on how your company could
benefit from a comprehensive marketing strategy, contact Joe at
jtacosik@smartsolutions.media or visit smartsolutions.media today.

July 2021

Table of Contents for the Digital Edition of July 2021

July 2021 - 1
July 2021 - 2
July 2021 - 3
July 2021 - 4
July 2021 - 5
July 2021 - 6
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https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2025
https://www.nxtbook.com/greatamericanmediaservices/LGR/gift-garden-winter-2025
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/thrive-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-july-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2019
https://www.nxtbookmedia.com