July 2021 - 8

HEADLINES/CALENDAR
Bailey Nurseries Hires Brand and
Business Development Manager
Bailey Nurseries has hired
Layci Gragnani as brand and
business development manager.
Gragnani has over a decade of
industry experience in public
relations, sales, marketing,
and brand management, most
recently at Star Roses and Plants.
" Endless Summer Hydrangeas,
First Editions Shrubs & Trees,
and Easy Elegance Roses
have continuously worked to
break new ground through innovation, partnerships, and a
commitment to bringing outstanding hydrangeas, shrubs,
trees, and roses to the world, " said Alec Charais, chief
marketing and product development officer. " I could not be
more excited for that work to continue with Layci leading the
charge. Layci is an experienced marketer with an exceptional
business sense and track record. She understands that
success is measured by that of all partners from the breeder,
grower, retail and landscape, and ultimately the consumer.
We are thrilled to add her talents to the Bailey team and
know it will be success that will be shared by everyone. "
In her new role, Gragnani will oversee the strategic
direction and drive the supply chain for the introduction of
proprietary genetics into Bailey's consumer brands. Working
with the product development, marketing, and sales teams,
Gragnani will drive brand awareness and sales through Bailey
Nurseries and its brand licensees.
" Bailey Nurseries is well known in horticulture for their
marketing and consumer product excellence, and I am beyond
excited to be part of this team, " Gragnani said. " Their work has
been instrumental in brand development for our industry, and
I look forward to taking them to new and exciting levels! "
Gragnani can be reached at Layci.Gragnani@baileynurseries.
com.
AmericanHort Offers On-Demand
Education Pass for Cultivate'21
AmericanHort has made a new On-Demand Education
Pass for Cultivate'21 available for purchase. As the industry
prepares to convene in Columbus, Ohio, AmericanHort is
offering access to select educational sessions will be available
to those who come to Cultivate'21 and those who are unable
to attend via this online program.
" Cultivate has always been highly regarded for our worldclass
educational programming, " said Ken Fisher, president
and CEO. " We are pleased to make this knowledge available
to help further the industry and share best practices. "
The on-demand programming will include talks on
marketing subjects like pricing, consumer psychology, and
creating a brand story, to HR topics including employee
compensation and rewards, to important information for
growers such as field nursery soil health, improving plant
8 | LAWN & GARDEN RETAILER | JULY 2021
Darwin Perennials, North American breeder of vegetative
perennials, has announced the launch of a comprehensive
perennial training opportunity: Darwin Perennials University.
With the company's annual Darwin Perennials Day event on
hiatus this year due to ongoing gathering restrictions because
of COVID-19, Darwin Perennials University will provide
growers, greenhouse teams and perennial suppliers with new
product information and production proficiency.
This free online video education series is tailored to all
levels of perennial production: Propagation, Transplanting,
Finishing, and Selling. Each week, Darwin Perennials
University will launch new perennial training videos guided
by the expert product teams at Darwin Perennials and
Kieft Seed. In addition, to encourage more company-wide
educational opportunities, the videos will be available in both
English and Spanish.
" In just 20 minutes per week with Darwin Perennials
University, your greenhouse team can raise the bar with
perennials production, " says Seth Reed, sales and marketing
manager, Darwin Perennials. " We've distilled down the
essence of success with key perennial classes on the topics
that make the most difference. We've also expanded the
training to brand-new products, so you can get a jump-start
on the latest introductions for the next selling season. "
stress tolerance, the economics of using PGRs, lighting
strategies, and much more.
The package includes more than 35 sessions, with about
half of the programs being topics that are being presented
in person at Cultivate'21 and half being incremental new
programming only available on demand. The full listing of
on-demand sessions can be found at www.AmericanHort.
org/Cultivate-On-Demand.
All-Access pass holders who attend Cultivate'21 in person
will be able to purchase the On-Demand Education Pass for
an additional $99, while non-All-Access passholders will be
charged either $349 for AmericanHort members or $649 for
non-members.
Registration for Cutivate'21 and this pass is available
at www.AmericanHort.org/Cultivate. Access to the online
information will be available July 14 until Sept. 1.
Darwin Perennials Launches Free
Video Product Training
http://www.AmericanHort http://www.AmericanHort.org/Cultivate
July 2021

Table of Contents for the Digital Edition of July 2021
