July 2023 - 66

5 MINUTES WITH ...
5
MINUTES
WITH
By Teresa McPherson
What is your biggest goal for this year?
My biggest goal has already happened! This year it was
Jennifer Hatalski is vice president of
marketing for Calloway's Nursery.
What drew you to the green industry?
I was forced into it, actually. From a young age, I spent
the summers waking up early and going to work with
my mom at the garden center. When I was 18, I started
managing the seasonal shop. I would travel home from
college each summer and work 12-hour days seven days a
week until July 4. One morning at the end of June when I
was feeling drained toward the end of the season, I realized
I still had a smile on my face and knew if I can work that
hard and still love what I do, this industry was exactly
where I was meant to be.
What is the most rewarding part of your job?
Leading by example for both my team and others. Some
days, that means coaching my team on strategy; other days
it's sweeping the floor and helping with carryouts. I get
the opportunity to work with the most talented group of
people. The cross-functional collaboration and support that
we have for each other is unmatched.
to successfully launch our first Calloway's location in the
Austin market. We opened our Cedar Park store at the
end of April. I've been fortunate enough to open six new
locations in my tenure, but opening a new market was a
milestone in my career.
If you weren't in this profession, what would
you be doing?
I've tried out other industries! Starbucks, Tesla, Studio
Three fitness studio ... and I came back home.
What's something that few people know
about you?
I can twirl a baton and had the opportunity to perform in
the 1998 Miss America Parade in Atlantic City, New Jersey.
Favorite plant to grow? Why?
That's a hard question! One of my summer staples is always
coleus - so many different sizes, shapes and colors, and they
are so easy to care for. After all this time, it somehow finds its
way into all my containers. This year I'm enjoying 'ColorBlaze
Wicked Witch' from Proven Winners.
66 | LAWN & GARDEN RETAILER | JULY 2023
Jennifer
Hatalski

July 2023

Table of Contents for the Digital Edition of July 2023

Editors' Letter
Table of Contents
Headlines
Calendar
Editors' Picks
From the Road: Touring the Prairie State
Green Goods: Taking on Trends at Cast 2023
Product Focus: Plant Materials
Management: Success Strategies for Succession Planning
Trade Shows: Garden Center Show Returns to Milwaukee
Product Focus: Garden Accents and Decor
Holiday: What's Trending for the Holidays
Eco-Friendly: Green Gifting
Management: Safety First
Pohmer On ...: Setting Customer Expectations
Marketplace
Ad Index
5 Minutes With ...: Jennifer Hatalski
July 2023 - 1
July 2023 - 2
July 2023 - 3
July 2023 - Editors' Letter
July 2023 - 5
July 2023 - Table of Contents
July 2023 - 7
July 2023 - Headlines
July 2023 - 9
July 2023 - 10
July 2023 - 11
July 2023 - Calendar
July 2023 - 13
July 2023 - Editors' Picks
July 2023 - 15
July 2023 - From the Road: Touring the Prairie State
July 2023 - 17
July 2023 - 18
July 2023 - 19
July 2023 - 20
July 2023 - 21
July 2023 - Green Goods: Taking on Trends at Cast 2023
July 2023 - 23
July 2023 - 24
July 2023 - 25
July 2023 - 26
July 2023 - 27
July 2023 - 28
July 2023 - 29
July 2023 - Product Focus: Plant Materials
July 2023 - 31
July 2023 - Management: Success Strategies for Succession Planning
July 2023 - 33
July 2023 - 34
July 2023 - 35
July 2023 - Trade Shows: Garden Center Show Returns to Milwaukee
July 2023 - 37
July 2023 - 38
July 2023 - 39
July 2023 - Product Focus: Garden Accents and Decor
July 2023 - 41
July 2023 - Holiday: What's Trending for the Holidays
July 2023 - 43
July 2023 - 44
July 2023 - 45
July 2023 - 46
July 2023 - 47
July 2023 - 48
July 2023 - 49
July 2023 - Eco-Friendly: Green Gifting
July 2023 - 51
July 2023 - 52
July 2023 - 53
July 2023 - Management: Safety First
July 2023 - 55
July 2023 - 56
July 2023 - 57
July 2023 - Pohmer On ...: Setting Customer Expectations
July 2023 - 59
July 2023 - 60
July 2023 - 61
July 2023 - Marketplace
July 2023 - 63
July 2023 - Ad Index
July 2023 - 65
July 2023 - 5 Minutes With ...: Jennifer Hatalski
July 2023 - 67
July 2023 - 68
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/thrive-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-july-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2019
https://www.nxtbookmedia.com