July 2024 - 11

HOLIDAY
" It's texture on texture on texture; you can't go wrong,
nothing has to match, everything just is personal and what
you want, " said Veronica Bell, creative director at Primitives
by Kathy. " We are introducing velvet into wall décor and
then you have your different types of wood, you have your
different types of metal, and you're bringing it all together
into one space. "
Some of C&F Enterprises' hottest items at the winter
markets this year were its shaped sherpa pillows, according
to Colleen Hall, vice president of marketing for the
company's five brands, including C&F Home and Gallerie II.
" Our sherpa, shaped ghost pillow was a hot item and then
our plain, bat-shaped ones. We've been doing them in multiple
seasons, but really the Halloween ones were a big hit this
year, " Hall said. " It's easy to add a fuzzy white ghost pillow to
your couch or chair and pair it with a cozy white fall throw.
Texture in all formats will be important. "
Iconography
Bats and ghosts are not the only icons leaving their mark
on Halloween.
" Popular icons such as skulls, skeletons, even snakes, are
going to be trending a lot this year, " Bell said. " We're definitely
getting into that apothecary, oddity scene. That's where the
bugs and the snakes and everything come into play. "
As for skulls and skeletons, Hall has seen their prevalence
for Halloween and Day of the Dead, with many customers
leaving them out longer than just the holiday season.
" We'll continue to see different interpretations of skulls, "
Hall said. " In regard to Halloween, whimsical will remain
important for those generations who are moving from
parenthood into grandparenthood.
" Gen X and some millennial Halloween lovers will swear
to you that Halloween should be spooky, not cute, and they
are going to desire the more gothic meets celestial and
mythical style. "
This aesthetic includes tarot illustrations, classic
astronomy charts and skulls, all with earth and grounding
elements to them, Hall added.
Colorways
One of the greatest illustrations of fall seasonal décor
and Halloween-specific items is their color palettes, with a
few similarities and some differences between the two.
" Fall's color palette remains traditional, with a focus on
earth tones in creams, browns and sage, " Carswell said.
Pastels had a moment in 2023, but Hall predicts these will
evolve in the coming months and years.
" The pastels are going to change, and they're going
to be soft hues, not necessarily pastel, but take an earth
tone and do it soft. I think some of that is the whole plant
culture making its way in, " she said. " Think soft, silvery
greens and blues versus a pastel mint green for the future.
Classics such as orange and black will always resonate for
Halloween. Rusts and deep emerald greens are making
their way back into harvest and Halloween alike. "
For fall, Bell echoed the popularity of earth tones,
particularly a lot of brown. But for Halloween, she sees a
different colorway.
burton +
BURTON's
" Trick or
Treat " sign
adds a touch
of whimsy.
Photo
courtesy of
burton +
BURTON.
C&F Home's Pumpkin Harvest by BethGrove products
celebrate the season. Photo courtesy of C&F Home.
" Halloween has been just loud, loud and proud, " she
said. " We're seeing everything from neon colors to people
experimenting with pinks and maroon instead of just your
traditional black and orange. "
No matter the colors, there's no doubt that Halloween
continues to evolve as a holiday that gift shops can't overlook.
" Halloween we've seen grow so much and become a
major holiday in the past few years, " Hall said. " I just think
it's going to continue to grow. "
Abby McGarry is the former editorial director of Lawn &
Garden Retailer.
LGRMAG.COM | 11
http://www.LGRMAG.COM
July 2024

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