June 2020 - 25
MARKETING
Research shows that the
consumption of garden content has
risen to the top of digital categories
during these times of self-isolation.
things handed to us. We want a promotion and raise
yesterday; why haven't you given it to me? I said most are
true, but why am I saying this about myself and my friends?
Where do those assumptions come from and how do
they frame millennials' perspective on priorities in life?
And how do they affect our shopping or experience with
activities? Join me at the virtual Cultivate to chat more
about this and how it can affect your business. This is not
a plan for the future idea anymore, but a " necessary for
today " marketing concept in order to survive COVID-19 and
beyond. You have our attention. So, communicate properly
so you can maintain our focus and earn our business for
the long term.
" See " you at Cultivate'20 Virtual.
Ryan McEnaney is a garden communicator and fifthgeneration
family member at Bailey Nurseries. He also serves
as spokesperson for the company's consumer brands, including
Endless Summer Hydrangeas and First Editions Plants.
McEnaney currently serves on the Board of Directors for the
National Garden Bureau, as well as multiple committees for
GardenComm, formerly the Garden Writers Association, and the
Minnesota Nursery & Landscape Association.
Editor's note: As this issue was going to press, Ryan McEnaney
was scheduled to present " Understanding Millennials from the
Millennial Perspective " during Cultivate'20 Virtual in July. With
the ongoing coronavirus (COVID-19) situation, please check www.
cultivateevent.org for the latest scheduling info on the event.
90 day buy-back guarantee - try them virtually risk free
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Listen to our chimes!
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June 2020
Table of Contents for the Digital Edition of June 2020
June 2020 - 1
June 2020 - 2
June 2020 - 3
June 2020 - 4
June 2020 - 5
June 2020 - 6
June 2020 - 7
June 2020 - 8
June 2020 - 9
June 2020 - 10
June 2020 - 11
June 2020 - 12
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June 2020 - 15
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June 2020 - 18
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June 2020 - 20
June 2020 - 21
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June 2020 - 25
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June 2020 - 29
June 2020 - 30
June 2020 - 31
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June 2020 - 40
June 2020 - 41
June 2020 - 42
June 2020 - 43
June 2020 - 44
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https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
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https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
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