CONTENTS JUNE 2020 | VOLUME 19 | NUMBER 6 Cover photo provided by Shutterstock (www. shutterstock. com). DEPARTMENTS 20 A Training Map for Uncharted Territory 06 Editor's Letter 08 Headlines/Calendar 20 Dirty Secrets A Training Map for Uncharted Territory By Christina Salwitz 28 Using Social Media Effectively During Uncertain Times FEATURES MARKETING Quick and Easy Marketing Solutions for Garden Centers Marketing experts offer tips to help your retail location stand out. By Joe Tacosik Understanding Millennials from the Millennial Perspective Proper communication will allow you to earn and maintain millennials' business for the long term. By Ryan McEnaney MANAGEMENT Lead Like the Mouse Learn about some of " the Disney difference " techniques that independent garden centers can apply to their stores. By Russell Clayton 18 30 24 Selling More Pots and Planters SOCIAL MEDIA Using Social Media Effectively During Uncertain Times Now more than ever, garden centers must provide frequent, dynamic and reassuring social media content. By Grace Hensley 26 MERCHANDISING Selling More Pots and Planters Differentiate your store by offering quality, out-of-the-ordinary products. By John Hanesworth 4 | LAWN & GARDEN RETAILER | JUNE 2020 30 In This Issue: Farmers' Markets Kids Gardening Promoting Pollinators 1 | LAWN & GARDEN RETAILER | JANUARY 2020 MAY 2020 | LGRMAG.COM LGRMAG.COM | 1 Miss our May Issue? It's now available to view on lgrmag.com 28 22 Product Focus Exterior Design 32 Pohmer On ... A Challenging Journey... By Stan Pohmer 36 Marketplace 40 Ad Index 42 5 Minutes with ... Stephen Barlow, Barlow's By Teresa McPherson Expanding Your Vegetable Offeringshttp://www.LGRMAG.COM http://www.LGRMAG.COM http://www.lgrmag.com