CONTENTS JUNE 2021 | VOLUME 20 | NUMBER 6 Garden Center Promotions and Events On the cover: Displays are retailers' silent salespeople, telling customers their stories. Discover the art of simple and creative displays beginning on page 24. In This Issue: Staff Training Garden Gift Displays Marketing on a Budget JUNE 2021 | LGRMAG.COM 1 | LAWN & GARDEN RETAILER | JANUARY 2020 LGR_June21_Cover.indd 1 4/27/21 1:34 PM 16 A Nursery Celebrates Art and Nature DEPARTMENTS 06 Editor's Letter 08 Headlines/Calendar 14 Tools to Grow Your Business 20 Merchandising Tips to Sell More Pollinator-Friendly Goods 27 Garden Gifts Gifts to stock for your customers' gardens. 50 MARKETING A Nursery Celebrates Art and Nature How Rutgers Landscape & Nursery in Ringoes, New Jersey, found a way to host an arts weekend during the pandemic. By Teresa McPherson Merchandising Tips to Sell More Pollinator-Friendly Goods Proven Pollinators is a new initiative that is generating quite a buzz in test markets. By Jessica DeGraaf Growing an Integrated Marketing Plan on a Budget A measurable plan can help your IGC find areas where you can improve and ultimately focus on what is making money. By Shannon Powell Rodocker 16 5 Minutes with ... JD Boone FEATURES MERCHANDISING The Art of Simple and Creative Displays Strategically arranging merchandise helps retailers sell and engage customers both in-store and online. By Koti Lindsey 20 36 TRADE SHOWS Columbus to Welcome Cultivate'21 AmericanHort has announced that Cultivate'21 will take place July 10-13 at the Greater Columbus Convention Center, with appropriate health and safety precautions. MANAGEMENT Short Staffed? How to find employees in the current worker shortage By Keith Loria 4 | LAWN & GARDEN RETAILER | JUNE 2021 40 Miss our May Issue? It's now available to view on lgrmag.com 38 24 42 Pohmer On ... Is Zookeeper Part of Your Job Description? By Stan Pohmer 44 Marketplace 46 Product Focus: Exterior Design 47 Product Focus: Pots and Planters 48 Ad Index 50 5 Minutes with ... JD Boone By Teresa McPhersonhttp://www.LGRMAG.COM http://www.lgrmag.com