MERCHANDISING The Shop Within a Shop At Syngenta Flowers, the team set up a false storefront inside its greenhouse to showcase its cut flower offerings. It created a sense of space on the greenhouse floor and signaled that something different was going on behind the facade. On the other side was a counter with the cut flowers on display and a staff member ready to wrap up fresh stems. The Red Carpet Treatment Another group of exhibitors grabbed a great venue - nothing less than the Santa Barbara Polo & Racquet Club - and then created a planted stage and backdrop for the visitors. We felt like winners standing up on that stage. And just like that, all these companies' logos and their flowers had worked their way into our personal photo albums. Congrats to Suntory Flowers, PlantHaven International Inc., PP&L, Vivero International, the Sunset Plant Collection and the Southern Living Plant Collection. LGRMAG.COM | 15http://www.LGRMAG.COM