June 2022 - 17

GARDEN GIFTS
Dubow suggests that IGCs set up a
flower stand in their stores (see a
clever example of " The Shop Within a
Shop " in our CAST recap on page 15). In
addition, potted flowering plants can
be promoted as DIY cut flower gardens
with less work for the consumer, and
flower-arranging workshops can also
spark new sales.
Bob Croft, technical support manager,
Sakata Seed America Inc., says summer
cut flowers are a wonderful addition to
garden centers - especially those that
sell pottery and vases.
" Summer cut flowers are mostly
found at roadside stands or farmer's
markets, which usually offer limited
hours or days of the week. During
the busy gardening season - April
to October - a garden center should
consider partnering with a local flower
farmer (ASCFG member or other) to
offer retail space for cut flowers to
increase sales and revenue. "
He says while florists usually offer the
standard carnations, chrysanthemums
and roses, " consumers are looking
for nostalgic favorites, like ageratum,
Cut flower displays were a recurring theme at California
Spring Trials, with Sakata (shown) and many other breeders
emphasizing varieties they had to offer domestic growers of
cut flowers. Photo by Stephen Kloosterman.
campanula, cosmos, dahlias, dianthus,
gladioli, lisianthus, snapdragons,
stock, sunflowers and zinnias, all
of which have a long shelf life. The
presence of cut flowers might also
motivate consumers to purchase cut
flower seeds, bulbs and corms, as well
as hard goods such as scissors for
cutting flowers and flower frogs for
flower arranging.
" Offering local farm-fresh cut flowers
in dedicated self-serve vases enables
Circle 105
LGRMAG.COM | 17

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June 2022

Table of Contents for the Digital Edition of June 2022

June 2022 - 1
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