June 2022 - 18

GARDEN GIFTS
Plant a few rows of
and watch sales
grow!
'Gemstone White' is one flower that
seemed to fit into mixed bouquets.
Photo by Stephen Kloosterman.
CARDS * BOXED NOTES * MAGNETS
Fixtures are FREE with product purchase
sales@cardthartic.com | 800.814.8145
people to mix and match as they like, " he says. " Selling cut
flowers by weight is also another idea to make it easier to
sell. Adding cut flowers will increase traffic to your store and
complement all of the other wonderful plants and hardgoods
already in the store. "
Subscription Services
Garden centers can also consider offering a flower
bouquet subscription. Briggs Nursery, in North Attleboro,
Massachusetts, partners with a local floral designer to offer
a flower subscription CSA that runs for 12 weeks. The 24
available spots sell out, and customers pick up their bouquets
weekly at the garden center.
Laurene Hulbig harvests, processes and designs the
bouquets. " Each week, you will get to see the gardens evolve
throughout the season and enjoy an array of blooms. These
are fresh, locally grown flowers that not only add beauty to
this world, but are necessary to beneficial pollinators that
are a huge part of our ecosystem, " she writes on her website,
www.laurenehulbig.com.
Miller Flowers Greenhouse & Garden Center also offers
locally grown flowers in-store and in bi-weekly subscriptions
throughout the growing season.
Owned by sisters Gina and Caitlin Miller, Miller Flowers
is a greenhouse and flower farm in rural Ohio. Their
subscription service provides a hand-tied (without vase)
bouquet of spring flowers, which customers pick up at their
shop twice a month.
" We had about 10 signed up last summer and it moved
our cut flowers, " Caitlin says. " We are still discussing
whether to continue and expand that option during the
summer months. "
Circle 106
18 | LAWN & GARDEN RETAILER | JUNE 2022

http://www.laurenehulbig.com

June 2022

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