June 2022 - 30

SPECIAL ADVERTISING SECTION
Good Things Come in Small Packages
Given the dramatic impact freight costs are having on all
segments of the retail landscape, Echo Valley® is trying to mitigate
the adverse effects it is having on retailers' bottom lines by placing a
greater emphasis on introducing smaller, less freight intensive items
and reducing the footprint of some of its larger products by finding
ways to make them more compact.
According to V.P. of Sales, Mike Bodo, " We were on the forefront
of this trend in 2009 when we launched our retail packaged
Dual-Motion Windwheels™. The goal then was to come out with
a program of tall, in-ground wind spinners that assembled using
a multi-section stake to allow the product to ship in as small a
package as possible. Given the products success, we went and
applied this concept to a myriad of items - many which are still in
the line today. "
Because freight has become such a critical component of the
'all-in' cost of products, Echo Valley® had the foresight to introduce
more smaller scale items in 2022 than any year previous. Several
are among its best-sellers. As Mike Bodo put it, " Bigger isn't always
better. In fact, items such as our
new LunaLite™ Hummingbird
Feeders, Wind Dancer hanging
spinners and Globe Plant
Quenchers are the most in-demand
in our line currently. All are on the
smaller end of the spectrum. Our
new Owl and Celestial Pot Stickers
collections have been huge hits for
the same reason. "
Given its success in this area,
Echo Valley is looking to further
scale down the size of its products
by introducing smaller accent
fireplaces to its EchoFlame™
product range, coming out with
a series of KD hanging wind
spinners that ship in a box no
bigger than a frisbee and unveiling
several self-expanding accessories
that ship virtually flat.
While items such as gazing
globes and polystone globe
pedestals don't lend themselves
to downsizing, Echo Valley's
mission is to minimize the effect
freight has on the costs of its
products and in doing so, deliver
increased value to its customers.
As Mike Bodo says, " Given the
economic climate we're in, any
savings on freight is that much
more in profit that can go to a
retailers business if we simply
think smarter about how we go
to market with products. "
It is thinking outside the box like
this that Echo Valley® has been as
successful as it has and remains a
pre-eminent garden décor supplier.
Circle 111

June 2022

Table of Contents for the Digital Edition of June 2022

June 2022 - 1
June 2022 - 2
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