MERCHANDISING on BRAND In addition to branded containers, several breeding companies were showing POP materials and branded carts ready for retail. Sakata Seed's signage make it clear its Viking series is award winning. Bottom Left: Branded carts and pots promoted Benary's Nonstop begonias. Bottom Right: Syngenta Flowers' Kwik Kombos featured badges on the pots indicating early-, mid- and late-season mixes. Pacific Plug & Liners' new POP for retail encouraged early spring gardening with hellebores. ready for GIFTING Grab-and-go gifts were a theme at CAST, with many breeding companies promoting their potted plants as gifts spanning multiple occasions. Syngenta Flowers promoted cyclamen as a gift for multiple seasons with its long-lasting flower power. Selecta One's dianthus series Pink Kisses and Early Love make perfect gifts for Mom or a special someone. 14 | LAWN & GARDEN RETAILER | JUNE 2024