June 2024 - 30

TRADE SHOWS
AmericanHort will host
Cultivate'24 from July
13-16 in Columbus, Ohio,
at the Greater Columbus
Convention Center.
By Teresa McPherson
I
'24
n addition to a bustling trade
show floor, workshops and tours,
Cultivate offers a number of
educational learning tracks focused
on strengthening your team and
your business.
One three-part session in the
Garden Retail track will bring together
leading garden retailers, growers,
wholesale plant nurseries and content
creators to discuss how garden centers
can set themselves up for success in
2025 and beyond. From 1 to 5 p.m.
on Sunday, July 14, Clint Albin, retail
strategist at Homestead Gardens,
and Sam Kirkland, national business
development strategist at Epicor, will
moderate three panel discussions in
the " Visioning to 2025 " session.
The session will address the " three
critical points that retail garden
centers have to understand as they
move forward to 2025 and beyond that
will create profits, increase transaction
count and create a steady flow of cashand-carry
from season to season, "
Albin said.
Product Assortment
" Understanding Necessary
Changes to Product Assortment
That Can Drive Consumers to Your
Store " will feature three panelists
representing buyers and how they
look at assortment maximization.
Mark Sellew, president and owner of
Prides Corner Farms, " will be speaking
from the perspective of a superregional
grower currently invested in
programmatic-type products that have
built-in marketing, " Albin said. " He will
speak from the perspective of what's
happening with assortment and what's
happening between the supplier and
the buyer. "
Jerry Schmitt, lead category buyer at
Stein's Garden & Home, will share his
experience as a green goods buyer of an
IGC with 20 locations and his approach
to a programmatic system to stock the
stores on a weekly basis.
Rounding out the panel is Michelle
Melton, senior category manager at
Westlake Ace Hardware, who buys all
the product for 225 stores. " This will
30 | LAWN & GARDEN RETAILER | JUNE 2024
be the first time that there has been
an Ace Hardware speaker at Cultivate, "
Abin said.
Revenue Diversification
The second session of " Visioning
to 2025 " will address revenue
diversification. Mari Carrasquillo,
vice president of marketing and
e-commerce at Costa Farms will talk
about consumer fulfillment.
Joel Turk, general manager at National
Plant Network and Adam Miller, COO at
The Sill, will discuss their relationship
and how The Sill uses National Plant
Network as a fulfillment company.

June 2024

Table of Contents for the Digital Edition of June 2024

Editor's Letter
Table of Contents
AmericanHort
Headlines/Calendar
Merchandising: Finding Creativity at CAST
Showcase: Garden Gifts
Management: Knowledge is the New Currency
Showcase: Pots & Planters
Trade Shows: A Store by Any Other Name
Green Goods: Perennials & Shrubs
Trade Shows: Green Industry to Gather at Cultivate '24
Showcase: Eco-Friendly
Pohmer On ...: Measuring a Customer's Value
Marketplace
Ad Index
5 Minutes With ...: Clint Albin
June 2024 - 1
June 2024 - 2
June 2024 - 3
June 2024 - Editor's Letter
June 2024 - 5
June 2024 - Table of Contents
June 2024 - 7
June 2024 - Headlines/Calendar
June 2024 - 9
June 2024 - Merchandising: Finding Creativity at CAST
June 2024 - 11
June 2024 - 12
June 2024 - 13
June 2024 - 14
June 2024 - 15
June 2024 - Showcase: Garden Gifts
June 2024 - 17
June 2024 - Management: Knowledge is the New Currency
June 2024 - 19
June 2024 - 20
June 2024 - 21
June 2024 - 22
June 2024 - 23
June 2024 - Showcase: Pots & Planters
June 2024 - 25
June 2024 - Trade Shows: A Store by Any Other Name
June 2024 - 27
June 2024 - Green Goods: Perennials & Shrubs
June 2024 - 29
June 2024 - Trade Shows: Green Industry to Gather at Cultivate '24
June 2024 - 31
June 2024 - Showcase: Eco-Friendly
June 2024 - 33
June 2024 - Pohmer On ...: Measuring a Customer's Value
June 2024 - 35
June 2024 - Marketplace
June 2024 - 37
June 2024 - 38
June 2024 - 39
June 2024 - Ad Index
June 2024 - 41
June 2024 - 5 Minutes With ...: Clint Albin
June 2024 - 43
June 2024 - 44
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