June 2024 - 31

TRADE SHOWS
Photo courtesy of
AmericanHort.
Cultivate
Booth Previews
1. AMERICANHORT
AmericanHort's mission is to unite
and advance our industry through
advocacy, collaboration, education
and research. Join us to get tools you
need to drive your business forward.
Member Center
2. COAST OF MAINE
Boost your indoor plants with Cape
Neddick Blend houseplant mix.
Crafted for optimal growth with
coconut coir, perlite and aged bark
to enhance root health.
Booth 3513
3. DRAMM
Universal Post Mount Sprinkler
simulates natural rain over fenced
areas. Will fit U, T and round posts
up to 1.5 inches in diameter. Available
carded in metallic blue.
Booth 847
4. NETHERLAND BULB
Netherland Bulb cannot wait to see
you in person. Netherland Bulb will
display its new items for the fall and
spring selling seasons.
Booth 2939
5. SPRING MEADOW NURSERY
Leucothoe 'Paisley Pup' is a
handsome broadleaf evergreen with
foliage blazing in an array of purple
to green hues. Zones 5 to 8, 3 to 4
feet high, 4 to 5 feet wide.
Booth 915
" They'll talk about the way that
the selection process works, how
companies work together, what those
seller vendor relationships look like
... and help people understand how
selecting a fulfillment vendor can
actually provide a diversified revenue
source for retail garden centers 365
days a year, " Albin said.
Content Creation
Content creation will be discussed
in the third session. Content creation
is changing every day, Albin said, and
retailers of any size need to know what
best-in-class content creation looks like
and have an eye on the future.
" Jared Hughes, co-owner of Groovy
Plant Ranch, is going to talk about
what he's doing, because I believe that
he is a best in class. The way that he
is using an editorial plan and the way
he schedules the cadence - he is the
baseline. Anybody who's not doing
things at that baseline isn't using their
resources properly. "
Apps continue to be gaining traction
- and confusion - among garden
retailers when it comes to creating
content. Kurt Fromherz, owner of
Sunrise Marketing, will discuss how
they're using artificial intelligence to
populate an app for retailers, and Julie
Moir Messervy, founder and CEO of
Home Outside, will explain how her
company uses AI to create landscape
designs that retail garden centers can
use on their website.
Both are examples of how garden
centers can use AI to make money, Albin
said, " but garden centers have to be
informed of their existence. ... If you're
just spending money, you're not getting
anything back from it. Being informed,
having the right people involved, being
clear about what the unified commerce
stack should be - that's how you will
make money from it. "
LGRMAG.COM | 31

http://www.LGRMAG.COM

June 2024

Table of Contents for the Digital Edition of June 2024

Editor's Letter
Table of Contents
AmericanHort
Headlines/Calendar
Merchandising: Finding Creativity at CAST
Showcase: Garden Gifts
Management: Knowledge is the New Currency
Showcase: Pots & Planters
Trade Shows: A Store by Any Other Name
Green Goods: Perennials & Shrubs
Trade Shows: Green Industry to Gather at Cultivate '24
Showcase: Eco-Friendly
Pohmer On ...: Measuring a Customer's Value
Marketplace
Ad Index
5 Minutes With ...: Clint Albin
June 2024 - 1
June 2024 - 2
June 2024 - 3
June 2024 - Editor's Letter
June 2024 - 5
June 2024 - Table of Contents
June 2024 - 7
June 2024 - Headlines/Calendar
June 2024 - 9
June 2024 - Merchandising: Finding Creativity at CAST
June 2024 - 11
June 2024 - 12
June 2024 - 13
June 2024 - 14
June 2024 - 15
June 2024 - Showcase: Garden Gifts
June 2024 - 17
June 2024 - Management: Knowledge is the New Currency
June 2024 - 19
June 2024 - 20
June 2024 - 21
June 2024 - 22
June 2024 - 23
June 2024 - Showcase: Pots & Planters
June 2024 - 25
June 2024 - Trade Shows: A Store by Any Other Name
June 2024 - 27
June 2024 - Green Goods: Perennials & Shrubs
June 2024 - 29
June 2024 - Trade Shows: Green Industry to Gather at Cultivate '24
June 2024 - 31
June 2024 - Showcase: Eco-Friendly
June 2024 - 33
June 2024 - Pohmer On ...: Measuring a Customer's Value
June 2024 - 35
June 2024 - Marketplace
June 2024 - 37
June 2024 - 38
June 2024 - 39
June 2024 - Ad Index
June 2024 - 41
June 2024 - 5 Minutes With ...: Clint Albin
June 2024 - 43
June 2024 - 44
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