CONTENTS JUNE 2024 | VOLUME 24 | NUMBER 6 10 Finding Creativity at CAST On the Cover: Learn about how knowledge is the new currency on page 18. DEPARTMENTS 04 Editor's Letter 08 Headlines/Calendar 26 A Store By Any Other Name 18 Knowledge Is the New Currency FEATURES MERCHANDISING Finding Creativity at CAST These innovative displays at California Spring Trials will inspire your retail merchandising. By Teresa McPherson MANAGEMENT Knowledge Is the New Currency As we move into summer, now is the best time to set up for your fall success. By John Kennedy A Store By Any Other Name Telling a compelling brand story for your store creates more than just a shopping experience for customers. By Kim Baker 18 30 Green Industry to Gather at Cultivate'24 TRADE SHOWS 26 Green Industry to Gather at Cultivate'24 AmericanHort will host Cultivate'24 this July at the Greater Columbus Convention Center. By Teresa McPherson 6 | LAWN & GARDEN RETAILER | JUNE 2024 30 v In This Issue: Effective Communication Your Revenue Product Mix The Art and Science of Pricing MAY 2024 | LGRMAG.COM Cut Flower Trends Missed our May '24 Issue? It's now available to view on lgrmag.com 10 Product Showcases: 16 Garden Gifts 24 Pots & Planters 28 Perennials & Shrubs 32 Eco-Friendly 34 Pohmer On ... Measuring a Customer's Value By Stan Pohmer 36 Marketplace 40 Ad Index 42 5 Minutes with ... Clint Albin By Teresa McPhersonhttp://www.LGRMAG.COM http://www.lgrmag.com