July 2022 - 20

MANAGEMENT
Top Retail Trends of 2022
There's still time to implement these retail trends in your garden center.
By Teresa McPherson
T
he pandemic changed not only
how customers shop - and
how you sell to them - but has
also brought forth innovative changes
in retail.
Financial services and digital
payments company Block Inc.
(formerly Square Inc.) partnered
with Wakefield Research to survey
1,000 consumers and 500 retail
owners and managers about retail
industry trends to capture where they
were headed in 2022. Here are some
of the findings - and how you can
still incorporate them in your garden
center this year.
E-Commerce Is a Must
The report found that shoppers
make 37% of their monthly retail
purchases online. In fact, among
retailers who sell online, they say
51% of their revenue now comes
from online sales.
Many independent garden
centers that set up or expanded
their e-commerce offerings during
pandemic shutdowns have found that
they can extend their reach by selling
online as well as in person.
Liz Hughes wrote about Groovy
Plants Ranch's e-commerce site in our
November/December 2021 issue. She
recommends garden centers keep all
website building and management
in-house.
" When major changes need to be
made, we are able to do it in a timely
fashion instead of requesting that
someone in an off-site office adds our
task to the bottom of their to-do list, "
she writes. " We also like that the
person managing our website
is part of our team. We feel that it
helps share our story and translates
Groovy Plants Ranch to the web
more authentically. "
Automated Technology to
Help With Staff Shortages
Nearly one in three retailers was
reportedly concerned about being able
to hire and keep workers in 2022. To
help ease some of the complications
caused by the labor shortage, the
report found that 72% of retailers
20 | LAWN & GARDEN RETAILER | JULY 2022
are currently using or plan to use
automation to decrease their team's
time on hands-on work.
According to the report, retailers
say that by streamlining tasks like
tracking orders, managing customer
loyalty programs and communicating
with customers, they can help fill
staffing gaps.
New Ways to Fill Orders
The pandemic gave many
independent retailers no choice but
to pivot if they wanted to stay in
business. Whether it was buying
online and picking up in store
(BOPIS), curbside pickup or shopping
appointments, customers needed to
feel safe when shopping.
With customers short on time,
these fulfillment options will likely last
well beyond the pandemic. The report
found that nearly one in five shoppers
say that they would avoid certain
retailers if they didn't offer an in-store
pickup option.
Many garden centers began offering
online sales for delivery or curbside

July 2022

Table of Contents for the Digital Edition of July 2022

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