March 2019 - 22

Management
The Group Mystery Shop - Historical Scores
General
Years
ideas by sharing the basis of The Garden Center Group's
Mystery Shopper Program, developed over 17 years of
fine tuning and with lots of input from retailers across
North America. Since it began in 2002, Group Centers
have experienced over 3,300 shops.
Asking the questions and seeking the answers is
very important, but the biggest opportunity is to
preview the questions with your staff and train them
on how you want to score 100 percent on all of them.
In doing so, you are setting the standard for how
you want all your customers to be treated, not just
mystery shoppers. Training staff on how to score high
in the shop feels like an open-book test. But that's
fine because while you want high scores, the more
important thing is you want happy customers!
Six Basic Areas of Interest
The current Mystery Shopper Form of The Garden
Center Group is divided into seven categories:
1. General
2. Telephone
3. Appearance
4. General Employee Attitude and Skills
5. Specific Employee Attitude and Skills
6. Purchases
7. Overall
25
2002-2018 Average
2016 Year Average
2017 Year Average
2018 Year Average
100
Phone
85.94
90.3
91.0
90.2
Appearance
96.01
96.1
96.7
96.2
General
Employees
84.05
87.5
88.6
89.9
Specific
Employees
78.71
72.5
65.3
68.7
Purchase
92.55
92.6
91.8
92.6
Total Score
87.90
88.4
87.5
88.2
75
50
Phone
General Appearance General Employees
2002-2018 Average
2016 Year Average
Specific Employee
Purchase
Total Score
2017 Year Average
2018 Year Average
Garden Art Customers Love...
Displayed to Sell Itself.
Carruth Studio offers turnkey merchandising
programs that boost sales with
minimal space.
Show more and sell more with the rotating
merchandise display.
* Showcases 40-plus designs and rotates 365 degrees
* Saves floor space - Only 19.5 " diameter x 80 " high
* Locking casters for easy mobility throughout the store
* Assembles in minutes with easy to follow instructions
* Unlimited product arrangements with predrilled holes
and screws for hanging plaques
Original Sculptures for Home and Garden
Cast in Stone to Last a Lifetime in any Weather
Handmade in Waterville, Ohio
22 | LAWN & GARDEN RETAILER | MARCH 2019
Contact us to learn how you can receive a
free display with your next purchase.
800-225-1178
Circle 113
info@CarruthStudio.com

March 2019

Table of Contents for the Digital Edition of March 2019

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March 2019 - 2
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https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october
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https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2023
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https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/thrive-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-july-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2019
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