March 2019 - 38
Green Goods
Fittonia 'Frankie'
the deep, rich tones of these trees'
leaves and make them feel all the
more special.
Fittonia
Not all consumers have space
Fittonia 'Juanita'
for a big, bold plant like monstera,
fiddle leaf fig or rubber tree. Smaller
houseplants like fittonia fit practically
anywhere - from a tabletop to a
window sill to a desk.
It's a good candidate for low-light
spots in the home or office too. And
many varieties (including 'Frankie' and
'Mini Pink') of fittonia capitalize on
a houseplant sub-trend: pink plants.
Pink-variegated fittonias (as well
Half Page - Non Blead 9.75 x 6.375 "
Bleed - 11 " x 6.75 "
as colorful aglaonema, stromanthe
'Triostar' and other houseplants with
a similar hue) are hotter than ever.
Merchandising Tip: Fittonia is a
thirsty plant that wilts quickly - and
dramatically - when dry. Let your
consumers know not to be alarmed
if they see their plants lay down. It'll
perk back up just as quickly with
some water. A before-and-after video
is perfect for demonstrating this!
Justin Hancock is a horticulturalist
and garden expert at Costa Farms, the
nation's largest producer of indoor
plants. He can be reached at jhancock@
costafarms.com.
Easy to Use! Lasts for Years Professional Grade
The Buyer's Journey begins here
LEAD
& BPA
FREE
Let's say your customer purchases a Smart Pot LONG BED because of it's easy, no
construction, out-of-box experience. Now your customer needs at least 10 cubic feet
of soil, but the journey doesn't end with just soil, what about plants and fertilizers for
their Smart Pot LONG BED...
The buying journey begins with the sale of a
LONG BED and continues with increased
profits and customer satisfaction.
38 | LAWN & GARDEN RETAILER | MARCH 2019
* Ask about the Smart Pot LONG BED
Assortment Display Case.
Place your order
Simply call your distributor or
call us for a distributor list
www.SmartPots.com
(800) 521-8089
info@smartpots.com
Circle 127
Place
Anywhere
Unfold,
Fill & Plant
Easy no-assembly required
http://www.SmartPots.com
March 2019
Table of Contents for the Digital Edition of March 2019
March 2019 - 1
March 2019 - 2
March 2019 - 3
March 2019 - 4
March 2019 - 5
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https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
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https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
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https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2019
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