March 2020 - 24
MERCHANDISING
* Appoint an in-store Wave expert to keep displays tip-top
and brainstorm new ideas to excite customers in weekly
team meetings.
* Water, restock and face plants daily; build momentum by
rotating basic colors with novelties throughout the season.
Additional free marketing materials and downloadable
signage is available at panamseed.com/wavebrand,
including new 25th Anniversary signage to celebrate this
monumental year.
Engage Your Shoppers
As the Wave brand manager, I've traveled across North
America engaging with local bloggers and gardeners
to show them how easy it is to accessorize their patio
or balcony with Wave Petunias and Cool Wave Pansies.
Events like these are achieved with things already found in
the garden center. Entice shoppers with store events like a
" Waveinar " planting demo or " Potting Party. " Choose your
most talented combo creator on staff, set up a potting
bench in a prominent position, and show shoppers how to
plant their own container. The Wave consumer wants that
" wow " factor for their own outdoor living space. Let them
play with their flowers!
If live events are a challenge, think about sharing one
of the dozens of Wave how-to videos, blogs or recipes
at our consumer website, www.wavegardening.com. You
can inspire them with DIY projects, one-plant-one-pot
demos and even creative ways to use flowers in everyday
24 | LAWN & GARDEN RETAILER | MARCH 2020
life. Your store can run a playlist on an in-store TV or push
email messages to customers that sign up to hear from you.
Today's Wave gardener is looking for their next project;
make sure they find your store. Enter your location at our
" Find a Store " page and the next time your zip code is
searched at our website, your store appears and tells them
where to find the Waves they're looking for.
#HappyBirthdayWave
This is an exciting year-long celebration for our Wave
brand - and it can be exciting in your store, too. Our
campaign push on behalf of the brand includes:
* A media relations strategy
* Events to target tastemakers and consumers
* Strong relations with social influencers
* Social media and digital support, including online
giveaways
In short, it's #HappyBirthdayWave and you're invited to
the party. Retailers will see the success of this extensive
coverage as we drive top-of-mind awareness for Wave
Petunias on the shelf. Our goal is to create purchase intent
and demand for the petunia in the pink pot wherever the
consumer prefers to shop.
Follow us on social media @WaveGardening and we'll
engage with you right back. Talk to your supplier today
and have a great Wave year.
Claire Josephson is Wave brand manager. For more
information, visit www.wavegardening.com.
http://www.panamseed.com/wavebrand
http://www.wavegardening.com
http://www.wavegardening.com
March 2020
Table of Contents for the Digital Edition of March 2020
March 2020 - 1
March 2020 - 2
March 2020 - 3
March 2020 - 4
March 2020 - 5
March 2020 - 6
March 2020 - 7
March 2020 - 8
March 2020 - 9
March 2020 - 10
March 2020 - 11
March 2020 - 12
March 2020 - 13
March 2020 - 14
March 2020 - 15
March 2020 - 16
March 2020 - 17
March 2020 - 18
March 2020 - 19
March 2020 - 20
March 2020 - 21
March 2020 - 22
March 2020 - 23
March 2020 - 24
March 2020 - 25
March 2020 - 26
March 2020 - 27
March 2020 - 28
March 2020 - 29
March 2020 - 30
March 2020 - 31
March 2020 - 32
March 2020 - 33
March 2020 - 34
March 2020 - 35
March 2020 - 36
March 2020 - 37
March 2020 - 38
March 2020 - 39
March 2020 - 40
March 2020 - 41
March 2020 - 42
March 2020 - 43
March 2020 - 44
March 2020 - 45
March 2020 - 46
March 2020 - 47
March 2020 - 48
March 2020 - 49
March 2020 - 50
March 2020 - 51
March 2020 - 52
March 2020 - 53
March 2020 - 54
March 2020 - 55
March 2020 - 56
March 2020 - 57
March 2020 - 58
March 2020 - 59
March 2020 - 60
March 2020 - 61
March 2020 - 62
March 2020 - 63
March 2020 - 64
March 2020 - 65
March 2020 - 66
March 2020 - 67
March 2020 - 68
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2025
https://www.nxtbook.com/greatamericanmediaservices/LGR/gift-garden-winter-2025
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/thrive-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-july-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2019
https://www.nxtbookmedia.com